Find the Red Thread at <a href= "http://TamsenWebster.com">TamsenWebster.com</a>. Metaphors are powerful because they take one concept and marry it to another one to help someone understand something. They’re a way to create an instantly-shared view of the world. To capture big ideas, you need something big enough to capture both the idea itself and all the subconcepts associated with it, a “meta-metaphor.” Resources <ul> <li><a href= "http://tamsenwebster.com/ep-003-red-thread-origins-right-path/"> EP003: Where Does The Red Thread Come From?</a></li> <li><a href="http://findyourredthread.com">The Red Thread Worksheet</a></li> </ul>

EP069: The Irresistible Idea Formula

The Red Thread Podcast: Simple Models for Mastering Change brings you brief, engaging looks at the mental models we use to make meaning -- and how to use them to create and communicate change. Each three- to seven-minute episode features a compelling story, framework, or example of a "red thread" and draws a quick lesson for anyone to use in their business or their life. Find the Red Thread is hosted by Tamsen Webster, Executive Producer of TEDxCambridge and 20-year change and message strategist. You can follow Tamsen on Twitter: @Tamadear.