Find the Red Thread at <a href= "http://TamsenWebster.com">TamsenWebster.com</a>. “Start with Why” is pretty common advice, but it’s hard to follow. It wasn’t until Tamsen had a conversation with Nilofer Merchant that things shifted into place for her. She said, “change doesn’t happen until we understand the context in which it happens.” In other words, our Why is contextual. The good news is that that’s what the Red Thread is all about: making visible the invisible context for your idea and the change that you’re trying to create. Resources <ul> <li><a href= "https://www.ted.com/speakers/nilofer_merchant">Nilofer Merchant</a></li> <li><a href= "https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action"> Simon Sinek - “How Great Leaders Inspire Action”</a></li> <li><a href="http://findyourredthread.com">The Red Thread Worksheet</a></li> </ul>

EP068: How to Find the "Meta-Metaphors" Big Enough to Hold Your Big Idea

The Red Thread Podcast: Simple Models for Mastering Change brings you brief, engaging looks at the mental models we use to make meaning -- and how to use them to create and communicate change. Each three- to seven-minute episode features a compelling story, framework, or example of a "red thread" and draws a quick lesson for anyone to use in their business or their life. Find the Red Thread is hosted by Tamsen Webster, Executive Producer of TEDxCambridge and 20-year change and message strategist. You can follow Tamsen on Twitter: @Tamadear.