Find the Red Thread at <a href= "http://TamsenWebster.com">TamsenWebster.com</a>. Why do we still buy diamonds for engagement and wedding rings? Because we want to give or receive a symbol of the commitment that we’re making and, of course, “A Diamond Is Forever.” Behind this simple tagline is a powerful Red Thread complete with a Goal, a Problem, an Idea, a Change, and an Action. Resources <ul> <li style="font-weight: 400;"><a href= "https://www.washingtonpost.com/opinions/why-a-diamond-is-forever-has-lasted-so-long/2014/02/07/f6adf3f4-8eae-11e3-84e1-27626c5ef5fb_story.html?utm_term=.49b35e92e349"> Why ‘A Diamond Is Forever’ has lasted so long</a></li> <li style="font-weight: 400;"><a href= "http://redthreadweekend.com">The Red Thread Weekend</a></li> <li style="font-weight: 400;"><a href= "http://findyourredthread.com">The Red Thread Worksheet</a></li> </ul>

EP067: How to Find Your Why... All Four of Them

The Red Thread Podcast: Simple Models for Mastering Change brings you brief, engaging looks at the mental models we use to make meaning -- and how to use them to create and communicate change. Each three- to seven-minute episode features a compelling story, framework, or example of a "red thread" and draws a quick lesson for anyone to use in their business or their life. Find the Red Thread is hosted by Tamsen Webster, Executive Producer of TEDxCambridge and 20-year change and message strategist. You can follow Tamsen on Twitter: @Tamadear.