In today’s episode, we’re going to talk about the dangers of trying to be everything to everybody, the importance of choosing a niche, and why focusing on a finite set of problems to solve for a clearly defined market is so critical in hyper-competitive industries like training, consulting, and coaching.

Joining me today is Richard Walsh from Sharpen the Spear Coaching.

Connect with Richard at https://www.linkedin.com/in/richard-walsh-866ab237/.