Your ideal clients may all have similar challenges that you can solve. But each of them experiences those challenges in slightly different ways.

Joining me today is Bill Lennan from 40 Percent Better.

We’ll be talking about how he attracts his ideal training clients, including creating marketing content that moves prospects past their blind spots, helping them overcome emotional blocks to taking action, and the importance of putting in the reps by talking to lots of potential clients..

Connect with Bill at https://www.linkedin.com/in/wblennan/.

Quick note—I’ve recently updated the show name from “Attract Your Ideal Customers” to “Attract Your Ideal Clients” to align more with the specific needs of trainers, consultants, and coaches.

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Hit a Plateau in Your Training, Consulting, or Coaching Business?

When you’ve hit a plateau in your business and aren’t attracting as many new clients as you need, it can be hard to know what to change in your marketing to fix the problem.

With so many new concepts to learn and options to consider, it’s no wonder you feel overwhelmed and stuck in place.

Luckily, fine-tuning your marketing doesn’t need to be complicated. You just need to focus on the key fundamentals—the 20% of actions that drive 80% of the impact.

Visit https://marcusschaller.com/subscribe for weekly troubleshooting guides and tips to help you:

- Find and fix the weak spots in your marketing that are holding you back

- Fine-tune your positioning and marketing strategy

- Start growing again by attracting more of your ideal clients