Without a clear understanding of your core mission and strengths, it can be really hard to truly set yourself apart from other trainers, consultants, or coaches.

In today’s episode, we’ll talk about ways to identify and leverage your competitive strengths so you can stand out in a crowded field.

We’ll cover questions you might have, like:

- What exactly are competitive strengths?

- Why is focusing on your competitive strengths so important?

- What are some common challenges to leaning into your competitive strengths, and how can you overcome them?

Joining me on the panel today are:

- Brad Dresbach, Chief Creative Strategist at Prism Marketing (https://www.linkedin.com/in/braddresbach/)

- Melanie Darcy, Direct Response Copywriter at Melanie D'Arcy Copywriting (https://www.linkedin.com/in/melanie-darcy/)

- Dana Herra, Content Marketer at Herra Communications (https://www.linkedin.com/in/danaherra/)

- Brad Schechter, Head of Marketing at Fuel Cycle (https://www.linkedin.com/in/bwschechter/)

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Note 9/3/24: I’ve updated the show name from “Attract Your Ideal Customers” to “Attract Your Ideal Clients” to align more with the specific needs of trainers, consultants, and coaches.

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Hit a Plateau in Your Training, Consulting, or Coaching Business?

When you’ve hit a plateau in your business and aren’t attracting as many new customers as you need, it can be hard to know what to change in your marketing to fix the problem.

With so many new concepts to learn and options to consider, it’s no wonder you feel overwhelmed and stuck in place.

Visit https://marcusschaller.com/subscribe for weekly troubleshooting guides and tips to help you:

- Find and fix the weak spots in your marketing that are holding you back

- Fine-tune your positioning and marketing strategy

- Start growing again by attracting more of your ideal customers