Today we’re talking about the importance of defining your target audience and ideal customer profile (ICP) to help you grow your training, consulting, or coaching business.

We cover:

- What exactly is an ICP?

- Why defining and focusing on the right ideal customer profile is so critical to building your business

- Some common ICP related challenges, and how to overcome them

Joining me on the panel today are:

- Marisa Shadrick, Online Traffic Strategist, Copywriter, and Personal Brand Coach at Amplify Your Authority (https://www.linkedin.com/in/marisashadrick)

- Lorri Klassen, Social Media Marketing Specialist at Klassen Marketing Co. (https://www.linkedin.com/in/lorriklassen)

- Natalie Heckendorn, Director of Product Marketing at CSG (https://www.linkedin.com/in/natalie-heckendorn-marketer)

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Note 9/3/24: I’ve updated the show name from “Attract Your Ideal Customers” to “Attract Your Ideal Clients” to align more with the specific needs of trainers, consultants, and coaches.

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Hit a plateau in your training, consulting, or coaching business? Visit https://marcusschaller.com/subscribe for weekly troubleshooting guides and tips to help you:

- Find and fix the weak spots in your marketing that are holding you back

- Fine-tune your positioning and marketing strategy

- Start growing again by attracting more of your ideal customers