
Pressure is inevitable. But whether it contracts you or expands you — that's a choice. Dr. Emma Zia has spent nine years helping founders, executives, and high performers figure out which voice they're listening to, and how to change it.
Emma is a high performance expert, author of Power Under Pressure, and holds a Doctorate in Metaphysical Science. She works with leaders at critical inflection points — when the stakes are highest and the old patterns are loudest. In this episode, she joins Scott Love to unpack the Contractor vs. Expander framework, the six hidden unconscious patterns that quietly cap success, and the practical tools to break through each one.
Scott calls this one of the most personally meaningful conversations on the Rainmaking Podcast — one he read aloud to his wife and daughter. It's a little different. And it might be exactly what you need.
You'll learn:
What the Contractor and Expander voices are — and how to tell which one is running your decisions
Why you cannot outperform your inner world (and what that means for your business results)
The 6 hidden patterns that keep high performers stuck: Imposter, Overdrive, Chaos, Fortress, Freeze, and Control
The Dimmer vs. Inflator — two faces of the Imposter pattern and how to spot them in yourself
Why Warren Buffett's success is an argument against the Overdrive pattern
The PlayStation level analogy: why you can't skip to the next level without breaking through the current one first
Why fighting reality only intensifies suffering — and what acceptance actually looks like for a high achiever
How one client went from zero sales for six months to $60K collected in four weeks after a single session
The visceral body exercise that tells you in real time whether you're in contraction or expansion
3 action steps to start accessing your power under pressure today
Visit: https://therainmakingpodcast.com
YouTube: https://youtu.be/pdS6k1sUZRk
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If you are a successful law firm partner or law firm founder and want to hear about other options, please book a time on Scott Love's calendar here:
https://calendly.com/scott-736/half-hour-phone-meeting-with-scott
Or email Scott to connect with him at: [email protected]
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🎙️ The Rainmaking Magazine helps lawyers, consultants, and professional service providers build thriving practices through smarter business development.
📖 Subscribe to Rainmaking Magazine — free complimentary subscription: https://www.rainmakingmagazine.com
----------------------------------------
This show is sponsored by Leopard Solutions Legal Intelligence Suite of products, Firmscape, and Leopard BI. Push ahead of the pack with the power of Leopard. For a free demo, visit this link: https://www.leopardsolutions.com/index.php/request-a-demo/
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About Emma Zia:
Dr. Emma Zia is a high-performance expert with over 9 years of experience working with leaders, founders, and teams during periods of growth and transition. She holds a Doctorate in Metaphysical Science and works with the unseen structures that drive success. Her approach blends psychological understanding with Extrasensory Perception (ESP), translating unseen principles into practical tools for becoming your best self in life and business.
Links:
Website: https://www.emmazia.com/
Book a session: https://calendly.com/emmazia/clarity-session-personal-business
Get a copy of my book: https://www.amazon.com/dp/B0GY1C84Z3
Connect on LinkedIn: https://www.linkedin.com/in/emma-zia/
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Aug 13
28 min
![TRP 333: [Legal] Elevating Emotional Intelligence for Lawyers with David Sarnoff](https://cdn-images.podbay.fm/eyJ0eXAiOiJKV1QiLCJhbGciOiJIUzI1NiJ9.eyJ1cmwiOiJodHRwczovL21lZ2FwaG9uZS5pbWdpeC5uZXQvcG9kY2FzdHMvMDQ0M2YyNjItOTRmOS0xMWYxLWJlMzItYjdjMTVkOThlNWZiL2ltYWdlLzg5Y2IyZjM5MmJmNjkyNmQ3Nzk2NDRmMjk5NTUwZjY4LnBuZz9peGxpYj1yYWlscy00LjMuMSZtYXgtdz0zMDAwJm1heC1oPTMwMDAmZml0PWNyb3AmYXV0bz1mb3JtYXQsY29tcHJlc3MiLCJmYWxsYmFjayI6Imh0dHBzOi8vaXMxLXNzbC5tenN0YXRpYy5jb20vaW1hZ2UvdGh1bWIvUG9kY2FzdHMyMjEvdjQvNWQvOWUvM2QvNWQ5ZTNkMzktODlhNC1mMWNhLTFhYjctNDNlYTFmNzJhNmFlL216YV83NTE2NzI4MjU4NTMyNjQyNTYyLmpwZWcvNjAweDYwMGJiLmpwZyJ9.T5QTRmG6pMoptrmHfniz4Ka25VUBdRebKrcMdDeLftI.jpg?width=200&height=200)
Research shows lawyers score below average in emotional intelligence compared to the general population. That gap is costing law firms talent, trust, and millions in preventable attrition.
David Sarnoff is an ICF Certified Executive Coach, leadership trainer, and former attorney who founded Sarnoff Group LLC to do development work that actually sticks. He's also the co-author of Beyond the Courtroom: Proven Strategies from the Legal Field for Leadership, Emotional Intelligence, and Well-Being in the Modern Workplace. In this episode, David joins Scott Love to break down why emotional intelligence is so hard for lawyers to develop — and exactly how to build it.
This is a legal-specific episode from the Sometimes Tuesdays series, and it's one of the most practically useful conversations the show has had on leadership, retention, and what actually keeps great attorneys and staff from walking out the door.
You'll learn:
Why lawyers as a population score below average in EQ — and what Martin Seligman's research on pessimism reveals about why
The connection between low EQ and the legal profession's alarming rates of depression, substance abuse, and burnout
Why 70% of what you communicate is nonverbal — and what partners are accidentally telling their teams without knowing it
The "three words exercise" that reveals the gap between how you see yourself and how your team actually experiences you
What the amygdala hijack is and why it makes otherwise rational lawyers act irrationally under stress
The box breathing technique Navy SEALs use to stay calm in chaos — and how one practice group leader used it to stop a blow-up in real time
What KKR discovered when they studied empathy in their portfolio company CEOs (it has nothing to do with being "nice")
Why people don't leave law firms — they leave partners (and what the data says about attrition costs)
How to use the EQI 2.0 assessment to get a baseline and track growth
3 specific action steps to start elevating your emotional intelligence today
Visit: https://therainmakingpodcast.com/
YouTube: https://youtu.be/HrfAyoqt9EQ
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If you are a successful law firm partner or law firm founder and want to hear about other options, please book a time on Scott Love's calendar here:
https://calendly.com/scott-736/half-hour-phone-meeting-with-scott
Or email Scott to connect with him at: [email protected]
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🎙️ The Rainmaking Magazine helps lawyers, consultants, and professional service providers build thriving practices through smarter business development.
📖 Subscribe to Rainmaking Magazine — free complimentary subscription: https://www.rainmakingmagazine.com
----------------------------------------
This show is sponsored by Leopard Solutions Legal Intelligence Suite of products, Firmscape, and Leopard BI. Push ahead of the pack with the power of Leopard. For a free demo, visit this link: https://www.leopardsolutions.com/index.php/request-a-demo/
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About David Sarnoff:
I founded Sarnoff Group LLC to do work that actually moves people, not just training that gets forgotten by Monday morning, but coaching and development that changes how leaders think, communicate, and show up for their teams.
As an ICF Certified Executive Coach, leadership trainer, and former attorney, I bring a perspective most coaches can't offer: I've lived inside the high-stakes, high-pressure environments my clients navigate every day. That background shapes everything about how I work.
Links:
LinkedIn: https://www.linkedin.com/in/davidsarnoff/Website: www.sarnoffgroup.com
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Aug 11
26 min

"No is a complete sentence." It took Gina Rubel years of executive coaching — and nearly 25 years of running a top legal PR firm — to fully believe that. In this episode, she makes the case for why.
Gina Rubel is the CEO and General Counsel of Furia Rubel Communications, a nationally recognized legal marketing, litigation PR, and crisis communications agency. She joins Scott Love for the Rainmaking Podcast's first-ever episode dedicated entirely to saying no — when to do it, how to do it, and why the most successful professionals in any field have mastered it.
This conversation is packed with practical frameworks: red flag checklists, core values exercises, real-world stories from crisis comms and RFP negotiations, and the "yes, and" mindset that turns a firm no into a future opportunity.
You'll learn:
The 6 most common reasons a professional services provider should turn down business — and how to recognize each one early
How to build your personal red flag checklist before you take another intake call
Why your core values — not your revenue goals — should be the filter for every new client relationship
The RFP negotiation story: how saying "we can't do this in time" turned into a stronger client relationship
Why "no" doesn't always have to mean no — and how the "yes, and" approach keeps doors open
How to actually say no to a prospect without over-explaining or burning the bridge
Why culture fit doesn't mean identical culture — and what the real alignment requirement is
The red flag you're probably overlooking: clients who don't value your advice
When an existing client relationship warrants a no (and how to handle it with integrity)
3 action steps to start saying no to the right things starting today
Visit: https://therainmakingpodcast.com/
YouTube: https://youtu.be/DHktJ3_6xMw
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If you are a successful law firm partner or law firm founder and want to hear about other options, please book a time on Scott Love's calendar here:
https://calendly.com/scott-736/half-hour-phone-meeting-with-scott
Or email Scott to connect with him at: [email protected]
----------------------------------------
🎙️ The Rainmaking Magazine helps lawyers, consultants, and professional service providers build thriving practices through smarter business development.
📖 Subscribe to Rainmaking Magazine — free complimentary subscription: https://www.rainmakingmagazine.com
----------------------------------------
This show is sponsored by Leopard Solutions Legal Intelligence Suite of products, Firmscape, and Leopard BI. Push ahead of the pack with the power of Leopard. For a free demo, visit this link: https://www.leopardsolutions.com/index.php/request-a-demo/
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About Gina Rubel:
Gina Rubel is the CEO and General Counsel of Furia Rubel Communications, Inc., a nationally recognized legal marketing, litigation PR, and crisis communications agency serving law firms, their clients, and legal industry organizations.
Links:
https://www.furiarubel.com/
https://www.linkedin.com/in/ginafuriarubel/
Learn more about your ad choices. Visit megaphone.fm/adchoices
Aug 6
27 min

You think you know your brand. Your clients experience something else entirely — and that gap is costing you business.
Paula Zirinsky is the founder of Zirinsky Strategy LLC and a marketing strategist with over four decades of experience helping law firms, professional services organizations, and global companies discover what their brand actually is — not what they assume it is. In this episode, Paula joins Scott Love to unpack brand intelligence, strategic listening, and the brand discovery process that reveals the hidden stories, emotional differentiators, and unexpected insights that separate the best firms from everyone who sounds exactly like them.
You'll learn:
What brand intelligence actually is — and why emotional differentiation matters more than rational differentiation
Why "we know our brand" is the most dangerous thing a law firm can say
The single most powerful question to ask a client that unlocks the stories behind your brand
How the pause after "tell me a story" often produces the most valuable insight of any interview
What the "triage" story reveals about finding a hidden differentiator hiding in plain sight
Why process can be as powerful a brand story as personality
How brand discovery interviews actually strengthen client loyalty — sometimes just by asking
What blocks organizations from implementing brand work successfully (it's not budget)
How strategic listening applies to lateral recruiting and partner development — not just marketing
3 action steps any firm can take right now to start listening differently — even without a consultant
Whether you're a managing partner, chief marketing officer, or a solo practitioner trying to stand out in a crowded market — this episode will change how you think about what your brand actually is.
Visit: https://therainmakingpodcast.com/
YouTube: https://youtu.be/auqwyRY0NeQ
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If you are a successful law firm partner or law firm founder and want to hear about other options, please book a time on Scott Love's calendar here:
https://calendly.com/scott-736/half-hour-phone-meeting-with-scott
Or email Scott to connect with him at: [email protected]
----------------------------------------
🎙️ The Rainmaking Magazine helps lawyers, consultants, and professional service providers build thriving practices through smarter business development.📖 Subscribe to The Rainmaking Magazine — free 30-day trial: https://www.rainmakingmagazine.com
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This show is sponsored by Leopard Solutions Legal Intelligence Suite of products, Firmscape, and Leopard BI. Push ahead of the pack with the power of Leopard. For a free demo, visit this link: https://www.leopardsolutions.com/index.php/request-a-demo/
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About Paula Zirinsky:
Paula Zirinsky, the founder of Zirinsky Strategy LLC, is a seasoned marketing professional who excels in tackling marketing challenges and problem-solving through branding, thought leadership, and intentional marketing initiatives. With over four decades of experience, she possesses a proven track record in identifying growth opportunities for global companies and has a knack for building the necessary infrastructure and teams to drive strategy, branding, thought leadership, marketing, and business development. Paula is also well-versed in content creation, communications, digital programs, and the implementation of technology platforms.
Links:
https://www.zirinskystrategy.com/about
https://www.zirinskystrategy.com/contact
Learn more about your ad choices. Visit megaphone.fm/adchoices
Jul 30
24 min
![TRP 330: [Legal] Attracting High-Quality Law Firm Support Talent with Ted French](https://cdn-images.podbay.fm/eyJ0eXAiOiJKV1QiLCJhbGciOiJIUzI1NiJ9.eyJ1cmwiOiJodHRwczovL21lZ2FwaG9uZS5pbWdpeC5uZXQvcG9kY2FzdHMvMDlhY2FiMjgtODljYy0xMWYxLWEyMDItYTcxZTFiYTQ3ZjBiL2ltYWdlL2VkYzIxYmZjYTM4ZDZmZWE4NDNhOTNiNmU3MjBjNjY4LnBuZz9peGxpYj1yYWlscy00LjMuMSZtYXgtdz0zMDAwJm1heC1oPTMwMDAmZml0PWNyb3AmYXV0bz1mb3JtYXQsY29tcHJlc3MiLCJmYWxsYmFjayI6Imh0dHBzOi8vaXMxLXNzbC5tenN0YXRpYy5jb20vaW1hZ2UvdGh1bWIvUG9kY2FzdHMyMjEvdjQvNWQvOWUvM2QvNWQ5ZTNkMzktODlhNC1mMWNhLTFhYjctNDNlYTFmNzJhNmFlL216YV83NTE2NzI4MjU4NTMyNjQyNTYyLmpwZWcvNjAweDYwMGJiLmpwZyJ9.59Y0CdyQljTJtf_pg0VWM1tkjXaM0Y0cbue0h9LLH3A.jpg?width=200&height=200)
Most law firms spend enormous resources attracting the right attorneys — but the executives running the business behind them are just as hard to find, and just as easy to lose.
Ted French is the co-founder and president of ASG Legal Search and a 35-year veteran of the executive recruiting and staffing industry. Having previously built and sold Acclivity Healthcare — a firm that placed over 18,000 professionals with 300+ organizations — Ted now focuses exclusively on recruiting C-suite and director-level non-attorney talent for law firms across the United States. In this episode, Ted joins Scott Love to break down exactly what's driving demand for executive legal talent right now, why firms keep losing the best candidates, and what it takes to win in a hypercompetitive market.
You'll learn:
Which C-suite roles are in highest demand at law firms right now — including a new one most firms are just starting to hire for
The real reason top executives leave their firms (hint: it's not compensation)
Why law firms are losing talent to consulting firms, private equity, and tech companies
The #1 mistake firms make in their hiring process that costs them their top candidates
How AI is reshaping the executive committee — and what the leadership team of tomorrow will look like
Why "hiring for industry experience" instead of leadership capability is a critical pitfall
What exceptional firms do differently to make their opportunity impossible to say no to
6 best practices for attracting and closing the right executive — from job description to onboarding
How to retain executives once you have them (retention starts before they consider leaving)
3 action steps law firm leaders can take right now to improve their ability to attract top talent
If you lead a law firm or serve on its executive committee, this episode will sharpen how you think about the business leaders who make your firm run.
Visit: https://therainmakingpodcast.com/
YouTube: https://youtu.be/sC7cbTuQanc
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If you are a successful law firm partner or law firm founder and want to hear about other options, please book a time on Scott Love's calendar here:
https://calendly.com/scott-736/half-hour-phone-meeting-with-scott
Or email Scott to connect with him at: [email protected]
----------------------------------------
🎙️ The Rainmaking Magazine helps lawyers, consultants, and professional service providers build thriving practices through smarter business development.📖 Subscribe to The Rainmaking Magazine — free 30-day trial: https://www.rainmakingmagazine.com
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This show is sponsored by Leopard Solutions Legal Intelligence Suite of products, Firmscape, and Leopard BI. Push ahead of the pack with the power of Leopard. For a free demo, visit this link: https://www.leopardsolutions.com/index.php/request-a-demo/
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About Ted French:
Ted French is a nationally recognized executive recruiter, entrepreneur, and staffing industry leader with more than 25 years of experience building and scaling high-performing recruitment and staffing organizations across healthcare, professional, and legal services. He currently serves as General Manager and Co-Founder of ASG Legal Search, where he leads strategic growth initiatives and delivers professional talent solutions to legal organizations throughout the United States. Under his leadership, ASG Legal Search delivers highly targeted legal talent solutions to law firms and corporate legal departments with a focus on quality, speed, and client partnership. Key focus areas include recruiting C-level and director-level talent, exclusively in law firms.
Previously, Ted founded and led Acclivity Healthcare, one of the most successful specialized healthcare recruiting and staffing firms in the region. Over a distinguished 23-year tenure, he served as Principal Recruiter and General Manager, leading all operational, sales, and leadership functions. During that time, Acclivity Healthcare placed more than 18,000 healthcare professionals with over 300 organizations nationwide, generating annual revenues exceeding $10 million.
The firm became known for its disciplined recruiting process, exceptional
client retention, and outstanding placement performance.
Throughout his career, Ted has built a reputation for operational discipline, sales leadership, and results-driven recruiting execution. His expertise spans executive search, workforce planning, applicant tracking systems, business development, and large-scale recruiting and staffing operations. He is widely respected for his ability to build elite recruiting teams, optimize processes, and deliver consistent hiring success for clients across diverse industries.
Links:
https://attorneysearchgroup.com/legal-staffing
https://www.linkedin.com/in/tedfrench/
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Jul 28
16 min

What would your day look like if every part of it, from the moment you woke up to the moment you went to sleep, was actually working for you?
Sarah Tetlow is a productivity consultant, trainer, speaker, and author of The Perfectly Productive Day. A repeat guest on the Rainmaking Podcast, Sarah is one of the leading voices in productivity for attorneys and professional services providers, helping law firms reduce stress, increase focus, and grow their business without burning out.
In this episode, Sarah and Scott Love walk through the six components of a perfectly productive day: morning routine, commute, workday, evening routine, bedtime, and sleep, and unpack the science-backed habits that make each one work.
You'll learn:
What a "perfectly productive day" actually means and why the goal isn't perfection
The science behind delaying caffeine and drinking water first (and why it helps with the 2 p.m. crash)
The 5-minute "kitchen workout" that builds self-trust before your day even begins
How to make your commute driving, transit, or work-from-home transition genuinely productive
Why doom-scrolling on the train is quietly sabotaging your entire workday
The "future self" mindset shift that helps you push through procrastination every time
Sarah's shutdown routine: the 3-step end-of-day reset that sets up tomorrow before it starts
How the Time Timer eliminates distractions and defeats perfectionism
Why your morning brain, before you check your phone, already knows what you should prioritize
3 action steps to start living a more productive day immediately
Sarah also shares her free book club, free productivity resources, and a new book in the works: The Perfectly Productive Workday, diving deep into distractions, procrastination, and email management.
Visit: https://therainmakingpodcast.com/
YouTube: https://youtu.be/j_XEknTjLlE
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If you are a successful law firm partner or law firm founder and want to hear about other options, please book a time on Scott Love's calendar here:
https://calendly.com/scott-736/half-hour-phone-meeting-with-scott
Or email Scott to connect with him at: [email protected]
----------------------------------------
🎙️ The Rainmaking Magazine helps lawyers, consultants, and professional service providers build thriving practices through smarter business development.📖 Subscribe to The Rainmaking Magazine — free 30-day trial: https://www.rainmakingmagazine.com
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This show is sponsored by Leopard Solutions Legal Intelligence Suite of products, Firmscape, and Leopard BI. Push ahead of the pack with the power of Leopard. For a free demo, visit this link: https://www.leopardsolutions.com/index.php/request-a-demo/
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About Sarah Tetlow:
Sarah Tetlow is an experienced productivity consultant, trainer, and speaker for attorneys and other busy professionals. She uses her past experiences, organizational and strategic thought process, education, and training to help law firms improve their bottom line and operate more efficiently. More importantly, Sarah's clients see a reduction in stress and anxiety and an increase in focus and new business. Through one-on-one consulting, strategic planning, workshops, and group trainings, Sarah works with attorneys, law firms, and busy professionals to find personalized ways to manage their day with a proactive and focused approach.
Links:
https://www.linkedin.com/in/sarah-tetlow/
https://www.firm-focus.com/team
Order Sarah’s book:
https://perfectlyproductiveday.com/
Learn more about your ad choices. Visit megaphone.fm/adchoices
Jul 23
30 min

You don't need a massive audience to build authority in your niche. You just need the right 10 people listening — and a system to get in front of them consistently.
Ben Mena is the founder of Select Source Solutions and host of The Elite Recruiter Podcast — the largest recruiting industry podcast with over 300 episodes and 700,000+ downloads. What started as a boredom project during COVID became a full brand, a thriving community of 13,000+, and a steady stream of new business. In this episode, Ben joins Scott Love to share exactly how professional services providers can use podcasting — whether hosting or guesting — to build authority, earn trust, and fill their pipeline in an era increasingly saturated with AI noise.
You'll learn:
Why you don't need to start your own show to benefit from podcasting
How to find the podcasts your ideal clients are already listening to — and get on them
What the "trust economy" is and why podcasting is the most powerful tool to win in it
How one episode of podcast content can fuel a month's worth of LinkedIn posts and clips
The cocktail napkin playbook for launching a niche podcast from scratch
Why "manufactured authority" is real — and how to build it in as few as 5 episodes
The biggest mistake professionals make when they aren't getting results from content
How to use guests strategically to build referral relationships and strategic alliances
When it's okay to stop a podcast — and when you should keep going
3 action steps to launch or level up your podcast strategy right now
Whether you're a law firm partner, consultant, or executive recruiter — if you want to be the first name people think of in your niche, this episode is your blueprint.
Visit: https://therainmakingpodcast.com/
YouTube: https://youtu.be/1BU71EllCAY
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If you are a successful law firm partner or law firm founder and want to hear about other options, please book a time on Scott Love's calendar here:
https://calendly.com/scott-736/half-hour-phone-meeting-with-scott
Or email Scott to connect with him at: [email protected]
----------------------------------------
🎙️ The Rainmaking Magazine helps lawyers, consultants, and professional service providers build thriving practices through smarter business development.📖 Subscribe to The Rainmaking Magazine — free 30-day trial: https://www.rainmakingmagazine.com
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This show is sponsored by Leopard Solutions Legal Intelligence Suite of products, Firmscape, and Leopard BI. Push ahead of the pack with the power of Leopard. For a free demo, visit this link: https://www.leopardsolutions.com/index.php/request-a-demo/
----------------------------------------About Ben Mena:
Benjamin Mena is the founder of Select Source Solutions, a boutique executive search firm specializing in GovCon leadership roles. He's also the host of The Elite Recruiter Podcast, the largest recruiting industry podcast with over 300 episodes and 600,000+ downloads, featuring conversations with the top recruiters and firm owners in the world. Benjamin brings 20 years of recruiting experience supporting large US defense contracts, and runs the Elite Recruiter Community, a private membership of agency recruiters and solo firm owners focused on billing more and building better businesses. He also hosts The Pinnacle Take, the official podcast of the Pinnacle Society.
Link:
www.selectsourcesolutions.com
www.linkedin.com/in/benjaminmena
Learn more about your ad choices. Visit megaphone.fm/adchoices
Jul 16
28 min

Most professionals know they need more high-value clients. What they don't have is a system to bring them in predictably — without cold pitching, diluting their brand, or spending all their time on marketing instead of client work.
Esther Stewart is a Business Growth Strategist and founder of Cottn Owl. A former Fortune 500 finance associate, she spent eight years inside billion-dollar institutions training 7 and 8-figure executives in white-glove sales, client retention, and institutional-grade growth strategy. After leaving a multiple six-figure corporate career in 2023, Esther built two multi-five-figure per month businesses using one offer, one sales system, and disciplined infrastructure. Her philosophy: premium clients don't buy hype — they buy certainty.
In this episode, Esther joins Scott Love to break down exactly how professional services providers can build a client acquisition funnel that works — simply, intentionally, and at a premium level.
You'll learn:
What a funnel actually is — and why most professionals massively overcomplicate it
How the price of your offer determines the length and structure of your funnel
Why the only thing you need to sell first is a conversation
The #1 pitfall that stops high-achieving professionals from growing their pipeline (visibility)
How to overcome the discomfort of showing up online when you're used to being the expert, not the promoter
Why on-camera ads outperform stock images at premium price points — every time
How a fractional CFO generated $120K in new pipeline value in her first 30 days
Why hiring a coach isn't enough — and how to pick the right coach for the right thing
3 steps to reverse-engineer your revenue goal into a working funnel
If you're a lawyer, consultant, doctor, or high-level service provider sitting on a strong offer but struggling to fill your pipeline — this episode is your roadmap.
Visit: https://therainmakingpodcast.com/
YouTube: https://youtu.be/PO0Dl5yR5Pc
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If you are a successful law firm partner or law firm founder and want to hear about other options, please book a time on Scott Love's calendar here:
https://calendly.com/scott-736/half-hour-phone-meeting-with-scott
Or email Scott to connect with him at: [email protected]
----------------------------------------
🎙️ The Rainmaking Magazine helps lawyers, consultants, and professional service providers build thriving practices through smarter business development.📖 Subscribe to The Rainmaking Magazine — free 30-day trial: https://www.rainmakingmagazine.com
----------------------------------------
This show is sponsored by Leopard Solutions Legal Intelligence Suite of products, Firmscape, and Leopard BI. Push ahead of the pack with the power of Leopard. For a free demo, visit this link: https://www.leopardsolutions.com/index.php/request-a-demo/
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Esther Stewart is a Business Growth Strategist and founder of Cottn Owl, where she architects high-converting paid acquisition systems for founders selling premium offers. A former Fortune 500 finance associate, Esther spent eight years inside billion-dollar institutions training 7 and 8 figure executives in white-glove sales, client retention, and institutional-grade growth strategy. Today, she works with coaches, doctors, consultants, therapists, and high-level service providers who already have
strong offers and want predictable, scalable client acquisition without diluting their positioning. After leaving a multiple six-figure corporate career in 2023, Esther built two multi five-figure per month businesses using one offer, one sales system, and disciplined infrastructure. Her philosophy is simple: premium clients do not buy hype, they buy certainty. Esther teaches founders how to build strategic sales systems, refine positioning, and scale through paid traffic in a way that protects brand equity and supports long-term growth.
Links:
https://cottnowlofficial.com/
[email protected]
Learn more about your ad choices. Visit megaphone.fm/adchoices
Jul 9
34 min

You know you're great at what you do. But can you actually say it — clearly, confidently, and without sounding like you're reading a resume? That's the gap Donna Griffit has spent 16+ years helping professionals close.
Donna Griffit is a corporate storyteller, communication coach at Stanford Graduate School of Business, and author of Sticking to My Story: The Alchemy of Storytelling for Startups. In this episode, she returns to the Rainmaking Podcast to share her X Factor framework — a method for uncovering your unique blend of talents, skills, and proof points and turning them into a compelling story that wins trust, rooms, and clients.
This one includes a live, unrehearsed coaching session where Donna builds Scott's X Factor statement on the spot — and the result is something every professional in the room can learn from.
In this episode you'll learn:
What the X Factor actually is — and why most people can't see their own
How to identify your natural talents using events and experiences you already own
The GSBG and GYPSY frameworks for structuring your story in any context
Why "tell me about yourself" is the most wasted opportunity in business
How to overcome the "it's not modest to brag" block that holds professionals back
What Ikigai has to do with finding your genius zone
How to transform your LinkedIn summary from a resume blurb into a story that earns trust
Why LinkedIn recommendations don't appear by magic — and exactly how to get them
3 action steps rainmakers can take right now to start owning their X Factor
Whether you're networking, pitching a new client, or interviewing for your next opportunity — this episode will help you stop being forgettable.
Visit: https://therainmakingpodcast.com/
YouTube: https://youtu.be/qXpxDSMFp2o
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If you are a successful law firm partner or law firm founder and want to hear about other options, please book a time on Scott Love's calendar here:
https://calendly.com/scott-736/half-hour-phone-meeting-with-scott
Or email Scott to connect with him at: [email protected]
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🎙️ The Rainmaking Magazine helps lawyers, consultants, and professional service providers build thriving practices through smarter business development.📖 Subscribe to The Rainmaking Magazine — free 30-day trial: https://www.rainmakingmagazine.com
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This show is sponsored by Leopard Solutions Legal Intelligence Suite of products, Firmscape, and Leopard BI. Push ahead of the pack with the power of Leopard. For a free demo, visit this link: https://www.leopardsolutions.com/index.php/request-a-demo/
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Corporate Storyteller and Pitch Alchemist for Startups and High-Stakes Moments, DonnaGPT, Best Selling Author, Communication Coach @Stanford GSB
Links:
https://donnagriffit.com/
Order Donna’s book here: Sticking to My Story: The Alchemy of Storytelling for Startups: https://www.amazon.com/dp/1991197314/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=1676930482&sr=8-1
Donna's first appearance on TRP: https://youtu.be/FyJyl0E6o9A
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Jun 25
30 min
![TRP 325: [Legal] Preparing Lawyers for Technology Transformation with Catherine McGregor](https://cdn-images.podbay.fm/eyJ0eXAiOiJKV1QiLCJhbGciOiJIUzI1NiJ9.eyJ1cmwiOiJodHRwczovL21lZ2FwaG9uZS5pbWdpeC5uZXQvcG9kY2FzdHMvZjdmMTZkNDItNmU2ZS0xMWYxLWIzZGUtOGYzZTcyODI1ZjRmL2ltYWdlLzI5ZGZhODM4MGJmNjlmM2JhNmRiY2RlN2U0OGE2OGU5LnBuZz9peGxpYj1yYWlscy00LjMuMSZtYXgtdz0zMDAwJm1heC1oPTMwMDAmZml0PWNyb3AmYXV0bz1mb3JtYXQsY29tcHJlc3MiLCJmYWxsYmFjayI6Imh0dHBzOi8vaXMxLXNzbC5tenN0YXRpYy5jb20vaW1hZ2UvdGh1bWIvUG9kY2FzdHMyMjEvdjQvNWQvOWUvM2QvNWQ5ZTNkMzktODlhNC1mMWNhLTFhYjctNDNlYTFmNzJhNmFlL216YV83NTE2NzI4MjU4NTMyNjQyNTYyLmpwZWcvNjAweDYwMGJiLmpwZyJ9.fLSF9bHTYbebg6scEu12Lg355aVNDuWXx6nfdnC_6Yo.jpg?width=200&height=200)
AI isn't coming for lawyers — but it is coming for the lawyers who don't adapt. Dr. Catherine McGregor joins Scott Love to break down exactly what technology transformation means for the legal profession and what lawyers can do right now to get ahead of it.
Catherine is an executive coach, author, and management consultant who works with law firms and in-house legal teams on leadership and talent development in the age of AI. She and Lloyd Johnson co-authored Preparing Lawyers for Technology Transformation — a book Scott calls essential reading for every law firm leader, C-suite executive, and practicing attorney.
In this episode you'll learn:
What the "exponential age" means and why the pace of change is unlike anything before
The 9 Exponential Age Mindset Attributes (EAMAs) every lawyer needs to develop
Why clinging to the "just do the technical work" comfort zone is no longer enough
How to shift from lawyer-as-technician to trusted strategic advisor
The IRAC trap — and why leading with conclusions wins business
How Bias Jiu-Jitsu helps lawyers recognize and leverage their own cognitive patterns
Why fear of AI is really fear of identity loss — and how to work through it
3 actionable steps lawyers can take today to future-proof their practice
If you're a law firm partner, in-house counsel, or legal professional navigating rapid change, this episode will give you a framework to not just survive the AI era — but lead through it.
Visit: https://therainmakingpodcast.com/
YouTube: https://youtu.be/8WGkU9g6Ev0
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If you are a successful law firm partner or law firm founder and want to hear about other options, please book a time on Scott Love's calendar here:
https://calendly.com/scott-736/half-hour-phone-meeting-with-scott
Or email Scott to connect with him at: [email protected]
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📖 Subscribe to The Rainmaking Magazine
If you're serious about growing your book of business, you'll want to check out The Rainmaking Magazine — a monthly digital publication packed with insights, strategies, and real-world advice for professionals in law, consulting, recruiting, and beyond.
🎁 Try it free for 30 days. Explore premium articles from leading experts, discover new business development strategies, and see why professionals across the industry are making it part of their growth routine.
💥 Start your free 30-day trial today and experience the value for yourself:
www.therainmakingmagazine.com/info
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This show is sponsored by Leopard Solutions Legal Intelligence Suite of products, Firmscape, and Leopard BI. Push ahead of the pack with the power of Leopard. For a free demo, visit this link: https://www.leopardsolutions.com/index.php/request-a-demo/
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Dr Catherine McGregor PCC CPCC is an executive coach, author, and leadership development specialist who works with senior leaders including General Counsel, law firm partners and high-potential executives navigating complexity, visibility, and change. Her work focuses on helping accomplished professionals strengthen judgment, influence, and enterprise-wide impact in fast-moving, high-stakes environments.
With a background in management consulting, education, and the performing arts, Catherine brings a distinctive blend of intellectual rigor, strategic insight, and human-centered coaching to her work. She is the author of two books Business Thinking in Practice for In-House Counsel
and Preparing Lawyers for Technology Transformation: The Exponential Age Mindset. She has delivered leadership and transformation programs globally.
Her coaching helps leaders move beyond functional excellence to think and operate at enterprise level—developing executive presence, strategic judgment, and the ability to translate complexity into clear, credible narratives for boards, executives, and stakeholders. A core focus of her work is supporting leaders in the Age of AI, strengthening discernment, ethical decision-making, and systems thinking alongside innovation. This is by developing the skills that professionals will need to master opportunities in the Age of AI in blending human work with AI and other technologies. Together with her colleague, Lloyd M Johnson Jr, she has developed the nine Exponential Age mindset attributes which help leaders maximize their human advantage in the age of AI and uses these as the basis for her coaching and leadership development programs.
Links:
https://www.linkedin.com/in/dr-catherine-mcgregor-pcc-cpcc-787b354/
http://www.catherinemcgregorcoach.com/
http://amazon.com/author/drcatherinemcgregor
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Jun 23
33 min
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