The Rainmaking Podcast
The Rainmaking Podcast
Scott Love
TRP 349: The Transactional Partner’s BD Advantage: How Corporate, Finance & Real Estate Lawyers Win More Business with Ryan Grelecki
31 minutes Posted Oct 13, 2026 at 7:00 am.
executive coaching experiences that turn technical experts into confident rainmakers.
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Every two weeks, the business development tactics top lawyers use are free at therainmakingmagazine.com
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Corporate, finance, and real estate partners have a business development advantage most of them never fully leverage. Ryan Grelecki is here to change that.
Ryan Grelecki is a global consultant and master GrowBIG® facilitator at Bunnell Idea Group — one of the most respected BD consulting firms in the legal industry. In this episode, he joins Scott Love for a webinar built specifically for transactional lawyers: deal lawyers, corporate partners, finance and real estate attorneys who are ready to turn their built-in advantages into a real business development system.
What you’ll learn:
Why transactional lawyers have 4 structural BD advantages that litigators simply don’t have
The mere exposure effect: why frequency of contact is one of the most powerful forces in relationship-building
Who to target in every deal — not just clients, but strategic partners who become referral engines
The “protomoi” framework: how to identify the 5–10 relationships most critical to your practice growth
Why a face-to-face ask is 34x more effective than email — and how to use that inside every deal
White space analysis: how to mine your existing clients for work you’re not getting yet
What “earned dogmatism” is — and why becoming an expert can actually close you off to growth
The give-to-get investment: how to design a low-risk, high-value experience that earns the right to ask for work
The 4 C’s of conference attendance: Clarity, Connect, Converse, Commit — and why 75% of the work happens before you arrive
How to build BD habits that survive busy seasons — the MIT framework and the no-zero-days system
3 action steps for transactional partners ready to build a real pipeline
Visit: https://therainmakingpodcast.com/
YouTube: https://youtu.be/MIsxplvDHuU
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If you are a successful law firm partner or law firm founder and want to hear about other options, please book a time on Scott Love's calendar here:
https://attorneysearchgroup.com/schedule
Or email Scott to connect with him at: [email protected]
📅 Monthly webinars for transactional partners: RainmakingSeminars.com
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This podcast is sponsored by SurePoint Legal Insights (formerly known as Leopard Solutions)–turning legal intelligence into opportunity.
For a free demo, visit this link: https://surepoint.com/legal-insights/
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About Ryan Grelecki:
Ryan C. Grelecki, J.D., is a global consultant and master GrowBIG® facilitator & coach at Bunnell Idea Group, where he helps professionals in the legal, consulting, insurance, and other industries build the skills to grow client relationships and win new business. He specializes in designing relationship-focused, give-first BD curricula and
Links:
https://www.linkedin.com/in/ryangrelecki/
https://bunnellideagroup.com/
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