🎯 Top Takeaway from Today's Episode
Your marketing strategy should be in alignment with your target clients.
📌 Key Points from the Episode
Corporate Buyer’s Ecosystem
This is a framework to help you identify the key roles involved in the decision-making process, as well as the type of information that is most relevant to each role at each stage.
The 3 Key Roles Influencing the Decision-Making Process in Hiring Outside Experts
- The Information Gatherer: This role is responsible for researching potential vendors, vetting the vendors to ensure that they meet at least the basic requirements, and understanding their expertise.
- The Authorizer: This is the person who is responsible for ensuring that whomever they hire can produce an outcome that positively impacts the department and the company's goals.
- The Advocate: This role represents the person who will directly engage with you while you deliver your service.
📊 Statistics You Need to Know
Research shows that close to 70% of the B2B buyer's journey (Eira, 2022) is completed before a prospect reaches out to you.
💡 Take Action
Create one piece of marketing material tailored to one of the three roles that we discussed earlier today.
🔗 Links
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