You already know Rand Fishkin. The founder and former CEO of Moz, he's something of an icon in the SEO space. But once he moved on to build SparkToro, he had to start from the beginning. Nobody even had a word for what his startup was selling, so he invented a new category - audience intelligence. Tune in to get a full rundown of the whole Sparktoro journey - from beta to alpha - so you can follow his successful gameplan too.

These days you have to get creative to keep your growth numbers healthy. We're living in a pandemic, after all, and the industry is more crowded than ever. Thankfully, Max Altschuler, VP of Marketing at Outreach, has just the trick to turn the tide in your favor. He's going to teach you how to create a new product category and become the leader in it - step by step - so you can stay profitable no matter what.

It's no secret - Facebook ads are getting more expensive and the market for them more competitive. Luckily, there's another way. Forget the usual Facebook ads playbook - targeting people who are obviously relevant to your ads - and start getting creative. Join Larry Kim, Founder & VP of marketing at MobileMonkey, on this podcast to learn all the unorthodox tips and tricks he's personally leveraged - or witnessed firsthand - for finding Facebook ad success in the most unlikely places.

As they say, "If you want to go fast, go alone; but if you want to go far, go together." App growth is no different. Tyler Lessard, VP of marketing at Vidyard and creator and host of the Creating Connections Show podcast, partnered with 3rd-party partners - like HubSpot and SalesLoft - to embed his app into their products to drive growth numbers he could never achieve alone. More than 50k of his new users came from this strategy. Tune in to learn how he did it - and how you can too!

Most marketers probably don't think about website navigation bars - they're UX territory, after all - but they should, because a good navigation bar can actually spike your conversion rate. Don't believe me? Just ask Brian Massey, Managing Partner at Conversion Sciences. Through optimizing the language and format of navigation bars of several websites, he was able to improve their conversion rates (including a full13% boost for one of them). Tune in to hear the full story (including a Zoom.com case study)!

Shawn Elledge, CEO at Sales Lead Automation, was struggling with an outreach campaign. It just couldn't take off. Then, he started improving his data, paying very close attention to intent data (the key!). The results were almost unbelievable. His open rate jumped from 29% to 49%, response rate spiked from 0.9% to 13%, and he closed almost $600K out of $3.14 million in opportunities - in just 90 days! Hear the whole story - including actionable takeaways for your own outreach campaigns - right here.

As you probably know, not all traffic is created equal. Quality matters. The trouble, of course, is how to separate the wheat from the chaff - how to reliably drive higher quality traffic that converts at a higher rate. Thankfully, Lance Loveday, CEO of boutique digital advertising agency Closed Loop, has the secret. He layers audience targeting into his existing Google Search campaigns - to build a kind of ABM-style ad program - to narrow down his investment to the people who are actually ready to buy.

Steven Shapiro, leading expert in demand gen, e-commerce, and the buyer journey, knows the secret. And it's not even that much of a secret, really. You don't need any incremental budget at all, in fact. You just need to leverage the data you have - including in the places you don't normally look - more effectively. Tune into to learn his personal blueprint for delivering rapid ROI on your influence pipeline - by a full 50% - through intelligent data-driven marketing.

These days, you can't just launch a landing page and expect to hit spectacular conversions numbers. You need to do more - you need chatbots. Siara Nazir, Head of Digital Marketing at Autodesk, can show the way. With a few simple, easy-to-implement tips and tricks, she's multiplied the conversion rates on her own landing pages by a power of four. Your conversion success starts right here, right now!

The legendary Guillaume G Cabane - growth advisor to some of the world's fastest-growing companies today - has a neat little lead gen trick to share with you. To identify new business opportunities during these tough times, G checks which companies are still hiring executive-level positions - then pitches the newly hired execs quickly. They want to make a big splash during their first days, after all. Tune into to learn his crisis-proof growth plan!