Most marketers probably don't think about website navigation bars - they're UX territory, after all - but they should, because a good navigation bar can actually spike your conversion rate. Don't believe me? Just ask Brian Massey, Managing Partner at Conversion Sciences. Through optimizing the language and format of navigation bars of several websites, he was able to improve their conversion rates (including a full13% boost for one of them). Tune in to hear the full story (including a Zoom.com case study)!