Some days are harder than others when it comes to creating content. We can lack inspiration and hit a creative block. As a business owner, you can’t let this slow you down if you want to stay ahead of the competition. So, what do you do? In this episode of The Obsessed Marketer we talk with our very own graphic designer, Marisa Fritzemeier. She shares tools and techniques she uses to stay creatively refreshed each day. We also talk about the importance of having an inspiration arsenal to tap into so you can get back to creating content for your business. Resources in this episode: Zappier – https://zapier.com/ Dribbble – https://dribbble.com/ Canva – https://canva.com/ ––– GET A FREE MARKETING AUDIT: https://viralsolutions.net/services/free-50-point-marketing-audit/ REQUEST A FREE CONSULT: https://viralsolutions.net/request-free-consultation/ Visit the Viral Solutions blog for more resources on Content Inspiration here: https://viralsolutions.net/where-to-find-content-inspiration/
May 23, 2022
32 min
When starting a small business, you must always be wary of the competition. To stay ahead of the game, you may want to do some competitive analysis. Analyzing the competition can give you the edge your business needs. But what is it? And how do you get started? In this episode of The Obsessed Marketer, Andrew and Joel talk with Thomas von Ahn, Co-founder and Chief Marketing Officer at Viral Solutions. Tom chats with us about the importance of doing a well-researched look into a small business’ competition. He provides insight into how he first started our company, Viral Solutions, and how he positioned the company to be ahead of similar agencies. ––– GET A FREE MARKETING AUDIT: https://viralsolutions.net/services/free-50-point-marketing-audit/ REQUEST A FREE CONSULT: https://viralsolutions.net/request-free-consultation/ Visit the Viral Solutions blog for more resources on Porter’s 5 Competitive Forces competitive analysis: https://viralsolutions.net/porters-5-competitive-forces/
May 16, 2022
28 min
Marketing is an action; branding is a strategy. The primary difference between the two is that marketing involves more of a push than branding. Branding is what comes before any marketing efforts you engage in. It involves expressions of the values of your organization or service. But it can be hard to stand out from the competition. In today’s episode, we’re talking with Selah Hirsch, the owner of Express My Brand. Her high-impact brand development agency works with companies, nonprofits, and personal brands to strengthen the way they talk about what they do, how they do it, and why it matters. She’ll share with us the 3 power moves to smash through the generic, and go from bland to better, bold brand! Visit Selah and Express My Brand at https://expressmybrand.com Subscribe to The Obsessed Marketer podcast to enjoy new episodes every Monday. Search for “The Obsessed Marketer” on your preferred podcast platform. ––– GET A FREE MARKETING AUDIT: https://viralsolutions.net/services/free-50-point-marketing-audit/ REQUEST A FREE CONSULT: https://viralsolutions.net/request-free-consultation/
May 9, 2022
39 min
With nearly 3 billion users worldwide and some of the lowest ad pricing available, Facebook is a channel you shouldn’t overlook. Having an up-to-date Facebook advertising strategy can help you reach your target audience and ultimately get more sales. But figuring out how to run Facebook ads for small businesses can be tough. In this episode of The Obsessed Marketer, Joel and Holland talk with Jon Maday, Director of Data and Client Growth here at Viral Solutions. Jon has executed hundreds of campaigns for clients, receiving 400-500% ROI. And today, he’s providing a walk-through of how to set up a Facebook ad campaign in Meta Business Suite. To get the full experience, be sure to watch this episode on YouTube! Subscribe to The Obsessed Marketer podcast to enjoy new episodes every Monday. Search for “The Obsessed Marketer” on your preferred podcast platform. Watch this episode on YouTube for the full tutorial: https://youtu.be/KiOv1_bEvI4 ––– GET A FREE MARKETING AUDIT: https://viralsolutions.net/services/free-50-point-marketing-audit/ REQUEST A FREE CONSULT: https://viralsolutions.net/request-free-consultation/ Visit the Viral Solutions blog for more resources on social media marketing strategy: https://viralsolutions.net/category/social-media-campaigns/
May 2, 2022
26 min
Bad Traffic to Yahoo, PBR Easter Egg Hunt, and In-Game Advertising - April Marketing News and Trends
Everyday there is new information coming to the marketing world. As a small business owner it can be disorienting pouring over each and every article finding anything of value. Most people are busy enough working/running a business. To help you from getting overloaded we here at The Obsessed Marketer, compiled a list of marketing news while also recapping our topics from the month. In today's episode, Andrew and Joel go over events in the marketing world that happened recently. Including Pabst’s adult Easter egg hunt, bad marketing traffic, advertisements in video games and more! Sources: Repurposing radio ads for podcasts might not be a great idea: https://www.morningbrew.com/marketing/stories/2022/04/06/repurposing-radio-ads-for-podcasts-might-not-be-a-great-idea Some of Yahoo’s traffic seems to come from piracy and adult sites, research finds: https://deepsee.io/blog/large-publishers-buy-incentivized-traffic-too Anzu says it’s making it easier for brands to advertise in games: https://www.morningbrew.com/marketing/stories/2022/04/04/anzu-says-it-s-making-it-easier-for-brands-to-advertise-in-games Pabst Blue Ribbon hides beer kegs to bring Easter fun to adults: https://www.marketingdive.com/news/pabst-blue-ribbon-beer-kegs-easter-egg-hunt/622118/ –– GET A FREE MARKETING AUDIT: https://viralsolutions.net/services/free-50-point-marketing-audit/ FOLLOW VIRAL SOLUTIONS ON INSTAGRAM: https://instagram.com/viral.solutions/
Apr 25, 2022
13 min
Learning and collecting data on your audience may seem complicated, but did you know you have access to all the information you need? Your business’ social media accounts are already learning and collecting data on every person who visits your page. This information is so close to your fingertips, so the question is… How can you use Social Media Data Collection to benefit your business? Today on The Obsessed Marketer podcast, Andrew and Holland chat with the Director of Social Media & Community Engagement here at Viral Solutions, Lauren Zylyk! She explains why it is vital to collect social media data, the key metrics to keep an eye on, and the tools you can use right now to get your social media on the right track. Subscribe to The Obsessed Marketer podcast to enjoy new episodes every Monday. Search for “The Obsessed Marketer” on your preferred podcast platform. –– GET A FREE MARKETING AUDIT: https://viralsolutions.net/services/free-50-point-marketing-audit/ Visit the Viral Solutions blog for more resources on social media marketing strategy: https://viralsolutions.net/category/social-media-campaigns/
Apr 18, 2022
26 min
You’ve heard of artificial intelligence before, and have seen the dangers of it in fictional movies. But what is it like in reality? Can we apply it to the business world? Listen to The Obsessed Marketer and discover the answer to these questions and more! Today we talk to Jordan von Ahn, a business owner who has experience using artificial intelligence and its implications for business strategy every day. We will talk about how it can save you time, close more deals, and reduce costs. Could A.I. be a potential tool for you? Or maybe you’re using it already and don’t even know it! Jordan von Ahn is a Texas business owner working toward his own brand, and an expert tech wiz. Jordan uses his e-commerce skills and AI knowledge to buy and ship products with ease. Like the rest of us Jordan wasn’t always so knowledgable on AI, he worked hard researching on his own, testing and finding out what does and doesn’t work. Now he has tried and true tactics he uses everyday. Listen in as he shares how he does his work and the importance of AI! Subscribe to The Obsessed Marketer podcast to enjoy new episodes every Monday. Search for “The Obsessed Marketer” on your preferred podcast platform. –– GET A FREE MARKETING AUDIT: https://viralsolutions.net/services/free-50-point-marketing-audit/ FOLLOW VIRAL SOLUTIONS ON INSTAGRAM: https://instagram.com/viral.solutions/ View more of our AI platform examples: https://viralsolutions.net/application-of-ai-in-ecommerce/
Apr 11, 2022
24 min
Many small business owners feel pressured to be everywhere at once. But in reality, choosing the right marketing channel and maintaining a solid presence there is what will yield the best results. So, how do you do it? In the first episode of The Obsessed Marketer, hosts Andrew Haese and Holland Birkey are joined by Thomas von Ahn, the CMO of Viral Solutions. Thomas provides valuable insights into selecting marketing channels and speaking to your customers where they are. Listen now to learn how to choose marketing channels effectively! Subscribe to our podcast to enjoy new episodes every Monday. Search for “The Obsessed Marketer” on your preferred podcast platform. –– GET A FREE MARKETING AUDIT: https://viralsolutions.net/services/free-50-point-marketing-audit/ FOLLOW VIRAL SOLUTIONS ON INSTAGRAM: https://instagram.com/viral.solutions/ CUSTOMER AVATAR TEMPLATE: https://viralsolutions.net/customer-avatar/
Apr 4, 2022
24 min
Implementing tools powered by artificial intelligence can be both beneficial to you, the small business owner, and your customers at the same time. In an upcoming episode of The Obsessed Marketer, we'll discuss how AI is becoming essential for driving performance and how it can be easily utilized by a business owner and marketer of any size. -- The Obsessed Marketer is designed for you, the small business owner and launches on Monday, April 4th. Every Monday, hosts Andrew Haese, Holland Birkey, and Joel Schmitz give you actionable tips you can implement to jumpstart your business and increase sales, reach, and growth. Subscribe today to be notified of our first and future episodes. GET A FREE MARKETING AUDIT: https://viralsolutions.net/services/free-50-point-marketing-audit/ FOLLOW VIRAL SOLUTIONS ON INSTAGRAM: https://instagram.com/viral.solutions/
Mar 28, 2022
1 min
Many small business owners feel pressured to be everywhere at once. But in reality, choosing the right marketing channel and maintaining a solid presence there is what will yield the best results. So, how do you do it? The first episode of The Obsessed Marketer launches on Monday, April 4th, featuring our CMO/Co-founder Thomas von Ahn. Listen and learn how to connect with your customers on the right social media channels. Subscribe today to be notified when we go live. GET A FREE MARKETING AUDIT: https://viralsolutions.net/services/free-50-point-marketing-audit/ FOLLOW VIRAL SOLUTIONS ON INSTAGRAM: https://instagram.com/viral.solutions/
Mar 22, 2022
1 min
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