Everyday there is new information coming to the marketing world. As a small business owner it can be disorienting pouring over each and every article finding anything of value. Most people are busy enough working/running a business.

To help you from getting overloaded we here at The Obsessed Marketer, compiled a list of marketing news while also recapping our topics from the month. In today's episode, Andrew and Joel go over events in the marketing world that happened recently. Including Pabst’s adult Easter egg hunt, bad marketing traffic, advertisements in video games and more!

Sources:

Repurposing radio ads for podcasts might not be a great idea: https://www.morningbrew.com/marketing/stories/2022/04/06/repurposing-radio-ads-for-podcasts-might-not-be-a-great-idea

Some of Yahoo’s traffic seems to come from piracy and adult sites, research finds: https://deepsee.io/blog/large-publishers-buy-incentivized-traffic-too

Anzu says it’s making it easier for brands to advertise in games: https://www.morningbrew.com/marketing/stories/2022/04/04/anzu-says-it-s-making-it-easier-for-brands-to-advertise-in-games

Pabst Blue Ribbon hides beer kegs to bring Easter fun to adults: https://www.marketingdive.com/news/pabst-blue-ribbon-beer-kegs-easter-egg-hunt/622118/

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