Tyler Lessard, VP Marketing at Vidyard, joins the Content Experience Show Podcast to share insights on the right way to approach marketing personalization.

Special thanks to our sponsors:

• Uberflip
• Emma
• Convince & Convert: Four Ways to Fix Your Broken Content Marketing

In This Episode

• Why over-digitization can be an obstacle to authentic relationship building.
• The most common pitfalls Tyler sees in marketing personalization.
• Why common surface-level personalization strategies no longer cut it for today's savvy customers.
• Examples of how Vidyard gets personal in their marketing.
• When to buckle down and educate versus when to showcase your brand's human side.
• Secrets to successful one-to-one video marketing.

Resources

• Get the free Content Experience Report here.
• Stay connected with your email subscribers using Emma.
• Learn more about customer relationship building in Vidyard's series Creating Connections.
• Get more video marketing insights from the experts at Vidyard in the Video in Focus series.
• Catch us at Conex, August 20th to 22nd in Toronto!