April Dunford (author, speaker, and CEO of Ambient Strategy) joins the Content Experience Show Podcast with expert advice on product positioning.

Special thanks to our sponsors:

• Uberflip
• Emma
• Convince & Convert: Four Ways to Fix Your Broken Content Marketing

In This Episode

• Sure-fire signs your positioning needs clarification.
• Why marketing cannot own positioning by itself.
• How to identify your "competitive comparable."
• Why your customers—not your C-suite—are often the best at articulating what your brand does best.
• A case study in positioning done right.
• What larger companies can do that startups cannot when changing positioning.

Resources

• Get the free Content Experience Report here.
• Stay connected with your email subscribers using Emma.
• Get your copy of April's latest release on nailing product positioning, Obviously Awesome.
• Learn more about April's work as a speaker, consultant, and author.
• See April at Conex, coming to Toronto August 20th to 22nd!