Promoting your book isn’t about making noise—it’s about making a difference for readers who need your story. In this Manuscript Academy episode, we’re happy to join nonfiction book coach and marketer Allison Lane to: – Break down exactly how to shift your mindset from fear to confidence and why it’s so important for your career: – Self-Doubt and Fear of Visibility: Let’s be real—none of us love self-promotion. But we’ll show you how to do it in a way that feels authentic and actually helps your book gain the attention it deserves. – Know Your Brand: Do you know what people really think of you? Let’s figure that out. We’ll walk you through how to audit your personal brand so you know where to focus your energy and where you might be wasting time. – The Power of Comps: Comps (aka comparable books) aren’t just for publishers—they help you, too. Knowing your comps is a powerful tool for understanding where your book fits in the market and how to position it for success. – Launch Strategies that Work: Events, launches, bookstore signings—they’re not just for fun. There’s a strategy behind them that most authors miss. Let’s break down how to make these events work for you, not against you. This episode will help you shift your mindset, market your book with confidence, and understand what really moves the needle. It’s time to stop playing small. Ready? Hit play now. * * * Get your FREE ticket for our event, How To Be Your Own Best Marketer Whether Querying, Agented or Ready To Launch, October 10 at 8:30pm ET, at https://manuscriptacademy.com/allison.

Today is a special live recording of the Manuscript Academy podcast! In front of Manuscript Academy members, Jessica and Julie are joined by faculty member and Macmillan editor Christina Lopez in another installment of our Mystery Agent/Editor segment. Listen in as Christina critiques writer Karissa Riffel’s YA horror query and first page, and answers all your questions. Want to apply for next Mystery Agent/Editor Consutlation? Sign up here: https://manuscriptacademy.com/submissions Learn more about membership here: https://manuscriptacademy.com/membership Want to meet with Christina? Sign up here: https://manuscriptacademy.com/faculty-members/christina-lopez

Have you ever been tempted to say "My book is for everyone"? We get it! It sounds like the perfect way to convince an agent your book is a slam dunk bestseller--right? Wrong. Realistically, no book is for everyone--and this is a great thing. We're happy to join Emma Peters, editor at W.W. Norton, to discuss: *Why you need to define your audience--and pitch an agent on this reader *How specificity in your book description is your friend *What is a “build a book” and why do agents work on them? *Balancing professionalism, enthusiasm & marketing *How to use your friends as a focus group Emma is available for query consultations. Meet with her at: https://manuscriptacademy.com/faculty-members/emma-peters

We are so excited to welcome math teacher Ben Orlin to the podcast! Ben Orlin is a math teacher who can't draw. His book Math with Bad Drawings (2018) has sold more than 100,000 copies worldwide, and has since been followed by Change is the Only Constant (2019), Math Games with Bad Drawings (2022), and most recently, Math for English Majors (Sept 2024). His work has appeared in The Atlantic, Popular Science, Slate, Vox, and The Los Angeles Times; he himself has appeared in the lines to ice cream stores everywhere. BBC star and leading mathematician Hannah Fry once described him as "terribly bad at drawing" before kindly adding “he’s also fantastically clever and charming.” We discuss: * How to position your proposal as an expert in your subject, for an audience who is not as well-versed * Using metaphor to connect and create new meaning * The ways agents seek out nonfiction clients * How to incorporate math in your querying and editing process Learn more about Ben and his new book here: https://mathwithbaddrawings.com

We are so happy to welcome Nour Sallam, agent at P.S. Literary, to the podcast! We discuss: *How agents should advocate for clients from signing to offers to contracts to publication and beyond *Why messy characters and their interiority are often the one thing missing from your work *Why we should experience empathy for your villain *Opportunities to build tension, pulling the reader (or agent!) into your story Meet with Nour here: https://manuscriptacademy.com/faculty-members/nour-sallam See a clip of this episode here: https://youtu.be/xBbNAb0d5sM?si=8NLlvwhX3X04p5vB Transcript and timestamps here: https://manuscriptacademy.com/podcast-nour-sallam Nour Sallam is an associate literary agent at P.S. Literary Agency representing adult fiction and nonfiction. Nour has previously worked in editing, podcasting, communications, and journalism. She got her start at the University of British Columbia where she studied English Literature and Political Science. She then got her publishing certificate at Toronto Metropolitan University. As an Arab woman and an immigrant, she loves books of any genre that amplify joy and connection, or feature complex and nuanced histories, power dynamics, or underrepresented narratives. Nour is seeking commercial and upmarket fiction titles as well as select literary fiction, edgy psychological thrillers, mysteries, and light horror. In fiction, she gravitates towards voicey characters that are haunted by something: a secret, a past, a fear— or an actual haunting! She’s actively seeking character-driven stories featuring women in power, unhinged women, and stories of female rage. She also has a soft spot for unreliable narrators, family sagas with dysfunctional families, protagonists in their 20s-30s navigating adulthood, protagonists on the cusp of major life changes, and stories that focus on friendship dynamics. She is also drawn to stories that explore the diverse experiences of underrepresented groups and challenge our understanding of diasporic experiences and/or cultures. Bonus points if these stories are also fun and celebrate joy. For nonfiction, Nour welcomes fresh and accessible perspectives on big ideas or industry deep dives as well as personal narratives on pop culture, art, and nature. She appreciates books that offer incisive commentary on culture, socio-economic structures, corporate underbellies, health and wellness, and lifestyle. Her taste in non-fiction gravitates towards books that generally challenge what we know or explain what we might not know.

We are so pleased to welcome agent Erica Bauman from Aevitas Creative Management to the podcast! We discuss: *How to make your work more atmospheric *Where to place emphasis when writing between genres *Balancing keeping the reader in their heads vs. their senses *When the genre of our world gets closer to dystopia, how does the dystopian genre change? *Why do agents ask for exactly your metatags—and then say no? Meet with Erica here: https://manuscriptacademy.com/faculty-members/erica-bauman Erica Bauman is a literary agent at Aevitas Creative Management and represents a wide variety of authors across middle grade, young adult, and upmarket adult fiction, including acclaimed YA author Maria Ingrande Mora, New York Times Bestseller Kayla Cottingham, and Lambda Literary Fellow Naseem Jamnia. Erica is a graduate of Johns Hopkins University and has worked in the publishing industry since 2012. Prior to Aevitas, she worked at Spectrum Literary Agency. Based in New York, Erica is most interested in commercial novels that feature an exciting premise and lyrical, atmospheric writing; imaginative, genre-blending tales; speculative worlds filled with haunting, quietly wondrous magic; fresh retellings of mythology, ballet, opera, and classic literature; sharply funny rom-coms; graphic novels for all ages; fearless storytellers that tackle big ideas and contemporary issues; and working with and supporting marginalized authors and stories that represent the wide range of humanity.

Debut author Kristy Jackson joins Julie and Jessica to talk about her new middle grade book, MORTIFIED, now out in bookstores everywhere! From embarrassing middle school moments to querying hiccups, Kristy talks about her 20+ year-long writing journey, how she found the right agent for her, and how perseverance made all the different to achieving her publishing dreams. Learn more about Kristy here: https://www.kristyjackson.ca/

In the first installment of the Manuscript Academy Book Club, we have Liv Constantine, the pen name for internationally bestselling sister duo Lynne and Valerie Constantine! Joined by Jessica, Julie, and the Manuscript Academy community, Valerie and Lynne answer your questions about how to collaborate and edit as a team, how to get the best results when querying, and how to keep your work fresh when writing multiple books in the same genre. **Please note that there are spoilers for The Last Mrs. Parrish as noted verbally in the episode.** 01:00 Meet the Authors: Liv Constantine 01:19 The Journey to Success 03:26 Collaborative Writing Process 12:09 Crafting Unputdownable Thrillers 16:47 Pitching and Querying Tips 19:39 The Impact of Reese's Book Club 25:31 Character Development and POV Shifts 26:04 Crafting Intricate Plot Details 27:33 Collaborating as Sisters 31:15 Balancing Writing and Marketing 34:58 Navigating the Publishing Industry 36:59 Advice for Aspiring Writers 38:40 Creating Realistic Psychopath Characters 42:54 Final Thoughts and Reflections Learn more at https://livconstantine.com/

You’ve heard of the all-important voice—but how do you make it more vivid, both on the page—and in your life? Enter Jessica Doyle-Mekkes, an author, voice coach, and eloquent speaker on how your voice in your life and your voice on the page are linked, vitally important—and within your control to improve. Listen along for what helps your voice come out as you intend—whether singing, public speaking, or reading your character aloud to an audience on your book tour. We also discuss: ***Do agents share projects with each other? Yes! In fact, this book happened in part because agent Jessica (Sinsheimer) saw author Jesica (Doyle-Mekkes) and just had a feeling she’d be a good fit for Katharine. ***Learning to write a book proposal from the ground up—and, in one case, overnight ***What makes an ideal client? What do agents look for? ***How much platform do you *really* need? There are two kinds of platform—here’s how to leverage both, and how Jessica builds hers (and you can too) ***How you can start preparing NOW for your readings on your future book tour Find I'm Speaking: Every Woman's Guide to Finding Your Voice and Using It Fearlessly wherever books are sold. Meet with Katharine here: https://manuscriptacademy.com/faculty-members/katharine-sands

We are thrilled to introduce our very own Julie Kingsley's debut novel! It's called The Space Between You and Me and came out this week! "That summer, I finally grew into myself. The problem? I grew too fast. And fruit that grows too fast often bursts in the sunshine." With her agent Lane Heymont (Tobias Literary Agency), we discuss: *What happens if you have film interest before book interest *How Hollywood runs on FOMO (fear of missing out) *How Julie got a sensitivity read with her film interest *When book agents send your work to Hollywood *When agents announce your book and why *What “film interest” looks like after your book is announced *Leveraging Hollywood pettiness to increase odds of an option *How the etiquette of Hollywood is vastly different from NY Publishing *The “secret sauce” for being fought over *What is a hook? *Planning your Easter Eggs Learn more about Julie's book here: https://www.juliekingsley.com/ Learn more about Lane here: https://thetobiasagency.com/lane-heymont