Have you ever been tempted to say "My book is for everyone"? We get it! It sounds like the perfect way to convince an agent your book is a slam dunk bestseller--right? Wrong. Realistically, no book is for everyone--and this is a great thing. We're happy to join Emma Peters, editor at W.W. Norton, to discuss: *Why you need to define your audience--and pitch an agent on this reader*How specificity in your book description is your friend*What is a “build a book” and why do agents work on them?*Balancing professionalism, enthusiasm & marketing*How to use your friends as a focus groupEmma is available for query consultations. Meet with her at: https://manuscriptacademy.com/faculty-members/emma-peters