The Loudspeaker
The Loudspeaker
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The Evolution of SEO, PPC, and SEM
28 minutes Posted Oct 26, 2020 at 11:00 am.
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Kent Lewis is the founder and president of Anvil Media, Inc., a search engine marketing company, providing pay-per-click, search engine optimization, social media, Amazon, and email marketing services. With a history in SEO dating back to 1996, Kent shares with us how he has seen SEO, PPC, and SEM evolve over the years. In this episode, we discuss

  • Why he was fired from two different SEO marketing positions (and it has nothing to do with black hat activity)
  • What SEO was like back in 1996
  • What we can expect from SEO in the next 10 years