<p><a href="https://www.linkedin.com/in/pamela-wagner/?locale=en_US">Pamela Wagner</a> is EX-Google Associate Account Strategist, Founder of Paid Ads Agency <a href="https://ajaladigital.lpages.co/funnelup-today/">Ajala Digital</a>, and has been included in Forbes 30 Under 30 (2017). She joins us on the show to discuss the difference between PPC and SEO. In this episode, we discuss</p>
<ul>
 <li>The pros and cons of both PPC and SEO</li>
 <li>How to track the ROI of SEO</li>
  <li>Advice to those looking to improve their PPC and SEO for their business</li>
</ul>

The Evolution of SEO, PPC, and SEM

The Loudspeaker is your definitive PR guide on how to scale your startup. Brought to you by startup PR specialists Publicize, this podcast explores the ins and outs of growing your brand and taking your product to market. Every other week, our expert guests bring you insights, advice, and the latest need-to-know trends from the intersection of marketing, PR, and technology.