Marquis Matson is an SEO Analyst and Content Marketer for the women's clothing company Sozy. She joins us to discuss how to set realistic expectations of ROI for digital marketing. In this episode, we go over why it is better to invest resources into more long-term sustainable efforts, like SEO and growing your email list, rather than ads, how long it takes for a business to start seeing results when carrying out best practices for SEO, and common vanity metrics - why they are not as important as we think they are, and what we should be looking at.

Kindra Svendsen is the Vice President of Client Partnerships at Speak Creative, a Tennessee-based digital agency. She joins us on the show to discuss KPIs to measure Digital Marketing. In this episode, we cover how specific goals help us measure KPIs, How goals are different by source, and why it's ok to go after two audiences, two types of conversion, or two metrics, but the approach cannot be the same. 

Jennifer Poole is the Head of Client Acquisition here at Publicize. She joins us to discuss Dash, Publicize's new dashboard to give clients greater transparency over workflow and results. In this episode, we go over what is Publicize’s Dash and how it works, why Publicize decided to create Dash, and what advice Jennifer would you give to other companies that want to roll out their own version of Dash. 

Tereza Bízková is a Senior Writer at Publicize. She joins us on the show to explain how to measure the ROI of digital PR, based on an article she produced titled "Why ROI Matters in PR and How to Measure It" on the Publicize blog. In this episode, we discuss how a DA score can be used as a KPI to measure the ROI of PR, how backlinks can help to understand the ROI of PR efforts,  and how a business can assess the impact of PR content on social media. 

Rene Cheng is the Content Marketing Growth Specialist at Hiretual, an AI-Powered Talent Data System. She joins us on the show to help listeners improve customer engagement using interactive marketing. In this episode, we discuss how Rene uses TikTok to engage with clients, why you should treat your relationship with a client like a friend, and how you can use polls and competitions to encourage better engagement.

Elliott Jaffa is a behavioral and marketing psychologist with over 30 years of experience working in marketing and psychology. He joins us on the show to discuss real-world examples of interactive marketing. In this episode, we discuss What Elliott believes are the most important ingredients to create successful interactive marketing content Positive real-world examples of interactive marketing The biggest mistakes companies make with interactive marketing

Gina Pomponi is the president & COO of direct marketing and advertising agency, Bluewater Media. She joins us on the show to discuss explain what is interactive marketing and how COVID has impacted the interactive marketing industry. In this episode, we discuss How to find a healthy blend of digital and traditional marketing within a campaign How digital advertising and marketing has changed during the pandemic Previous examples of work relating to interactive marketing with Bluewater's clients

In this episode, we take a look back at some of the best tips and advice from guests relating to PR and marketing.  Episodes include:  How to Build a Business on Social Media /  How to effectively plan and react to a PR Crisis /  Why local PR can be better than top tier publications /  Setting realistic PR expectations / 

Bruce Hogan is the Co-founder & CEO of SoftwarePundit, an Internet business that helps SMBs successfully adopt technology. He joins us on the show to help email marketers improve with expert tips and advice. In this episode, we discuss What email service providers (ESPs) you should consider and how much they cost How you should develop your email channel over time How to deliver personalization at scale through the email channel

Yushau Sodiq is the Vice President of Digital Marketing at Verint, a $3B technology firm. He joins us on the show to help high-level AB testers improve with expert tips and advice. In this episode, we discuss What separates an advanced AB tester and a novice AB tester. KPIs measured by an advanced AB tester Why a good marketing team should look like The Avengers