Standout Business Show — Video Marketing, Personal Branding & Content Marketing Strategy for Your Expert Business
Standout Business Show — Video Marketing, Personal Branding & Content Marketing Strategy for Your Expert Business
Brad Powell
191. What Makes People Buy? How to Build the Chain of Beliefs That Sells Your Offer
10 minutes Posted May 11, 2025 at 6:00 am.
The Chain of Beliefs Concept
Running a Belief Audit
Analyzing Previous Episodes
Areas for Content Improvement
Key Takeaways and Episode Closing
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10:42
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Show notes
Before anyone buys from you, they need to believe. Not just in your offer—but in themselves, their problem, the possibility of change, and the method you use to get them there. That’s the idea behind the Chain of Beliefs—a simple but powerful framework that can turn your videos, your content, and your messaging into a client-converting machine. In this episode of The Standout Business Show, I’m pulling back the curtain and showing you exactly how I applied the Chain of Beliefs to my own offer...