Standout Business Show — Video Marketing, Personal Branding & Content Marketing Strategy for Your Expert Business
Standout Business Show — Video Marketing, Personal Branding & Content Marketing Strategy for Your Expert Business
Brad Powell
190. Why Playing It Safe Might Be the Riskiest Move You Can Make
11 minutes Posted May 4, 2025 at 10:00 am.
Welcome to the Standout Business Show
Why Most Businesses Shrink in Fear
Success Story: Peta's Nonprofit Pivot
Three Pillars for Standing Out
Call to Adventure and Closing
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11:11
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Show notes
When the economy gets shaky, most business owners go into hiding — cutting back, pulling in, and hoping to ride it out. But here's the thing about holding back: 👉 Shrinking is a choice. And right now, it’s the riskiest one you can make. Instead of retreating, this is your moment to stand out — to get visible, build trust, and become the expert your audience turns to. In this episode you’ll learn: ✅ Why downturns are actually prime time for bold positioning ✅ The 3 visibility pillars tha...