What if the best content strategy wasn’t about doing more... but about capturing what’s already happening in your most brilliant moments? If you’ve ever said, “I’m just too busy running my business to show up online,” this episode is your wake-up call. Here's a quiet truth most expert entrepreneurs miss: your most powerful content is already happening inside your workday, you’re just not capturing it. In this candid, mindset-shifting episode: Why your packed calendar is actually a goldm...
Nov 9, 2025
6 min
If you’ve ever poured money into a lead-gen campaign that delivered nothing but frustration, you’re not alone. In this episode, Brad Powell breaks down why high-volume marketing tactics consistently fail for expert businesses — and what to do instead. You’ll learn how to shift from traffic marketing to trust marketing, so your best clients find you, believe you, and buy from you — without chasing cold leads. What You’ll Learn: Why high-volume “traffic” campaigns kill trust (and how to fix it)...
Nov 4, 2025
7 min
There’s one question I hear from nearly every expert I work with: “Does video really work and will it actually get me clients?” This week, I got the best possible answer. My most recent new client had booked a call with me after binge watching a few of my videos. By the time we were talking, most of the stuff around ice breaking and building familiarity and building trust and, more importantly, building alignment between how he thinks and how I think - all of that had alre...
Oct 11, 2025
9 min
After 200 podcast episodes, I’ve learned a simple truth: 👉 More content does not equal more trust. In this episode, I’m breaking down the biggest lessons from 200 episodes—what changed, what didn’t work, and what actually builds trust online when you’re an expert entrepreneur. If you’ve been stuck on the content treadmill—posting more, chasing reach, trying to “play the algorithm”—this episode is for you. Because the secret to visibility isn’t about showing up everywhere. It’s about sho...
Aug 25, 2025
14 min
Pamela Slim has spent decades helping entrepreneurs grow businesses rooted in their expertise. But in today’s noisy online world, even experts struggle to break through. In this episode I break down one of Pamela’s short-form videos to see if how well her short form video really works. 👉 Does her video stand out—or will it blend in? Stick around to find out what’s working, what’s missing, and what she could do to truly shine. In a recent video, she shared her “secret weapon” for regaining f...
Aug 17, 2025
10 min
🚗 A dead car battery. No phone. And an unexpected lesson in branding. This week, something happened to my girlfriend that reminded me why some brands stick in your mind… while others fade into the noise. Here’s what I mean: Your brand doesn’t stand out because of your logo, your colors, or even your marketing funnel. It stands out because of how it makes people feel. And in this episode, I’m sharing a short, true story that proves it, plus a simple way you can create those unforgettable...
Aug 11, 2025
15 min
💡 Want the free download? Get my Video-First Trust Signal Framework PDF and start creating videos that turn attention into trust: 👉 https://awesomevideomakers.com/wp-content/uploads/2025/08/The-Relatability-Framework-Worksheet.pdf If you’re an expert entrepreneur or service-based business owner, here’s the Mic Drop Truth: People don’t buy from the best brand. They buy from the brand they trust. In this episode of The Standout Business Show, I’ll show you five simple types of videos that ins...
Aug 5, 2025
17 min
This week we’re diving into the one marketing skill most expert businesses are still ignoring… 👉 And it’s not ads. 👉 It’s not shouting louder or going viral. It’s showing up in a way that others won't on video so you become the most known and trusted brand in your field. In this episode of The Standout Business Show, I sit down with bestselling author and trust-building trailblazer Marcus Sheridan—the author of They Ask, You Answer and Endless Customers—to unpack why the future of...
Jul 27, 2025
30 min
What if the thing you’re avoiding on camera… is exactly what your audience needs to see? In this episode, I’m unpacking the one skill most expert entrepreneurs overlook when they’re trying to be “good on video.” And to start? We’re looking at Mel Robbins—no makeup, no script, no production. Just presence. And over a million people watched. Because being polished isn’t what builds trust. Being relatable does. You’ll learn: ✅ Why “professional” is not the same as powerful ✅ What makes videos...
Jul 20, 2025
13 min
You don’t need to go viral. You don’t need a trending sound, a big production budget, or a complicated funnel strategy. Because the most powerful way to grow demand for your business? 👉 It’s one honest, human conversation at a time. In this episode, I’ll show you why trust, not reach, is the foundation of a standout personal brand — and how short-form video can amplify the trust you’re already building behind closed doors. Whether you’re on a call with a client, answering a common questi...
Jul 13, 2025
14 min
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