Standout Business Show — Video Marketing, Personal Branding & Content Marketing Strategy for Your Expert Business
Standout Business Show — Video Marketing, Personal Branding & Content Marketing Strategy for Your Expert Business
Brad Powell
207. Burned by Lead Services? Here's Why Your Leads Won't Convert
7 minutes Posted Nov 4, 2025 at 7:00 am.
Why Paid Lead Gen Burns Cash
Trust Beats Tactics Every Time
The Marketing Spectrum Explained
Aligning Strategy To High-Ticket Offers
Case Study: Bingeable Video Builds Trust
Create A Body Of Work That Converts
Free Trust Signal Checklist
Be Seen As The Real Expert
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Show notes
If you’ve ever poured money into a lead-gen campaign that delivered nothing but frustration, you’re not alone. In this episode, Brad Powell breaks down why high-volume marketing tactics consistently fail for expert businesses — and what to do instead. You’ll learn how to shift from traffic marketing to trust marketing, so your best clients find you, believe you, and buy from you — without chasing cold leads. What You’ll Learn: Why high-volume “traffic” campaigns kill trust (and how to fix it)...