Show notes
In this episode of the KPI Cafe, Nielsen Automotive's Colin Carrasquillo joins Dane Saville to discuss the many opportunities across the spectrum of social media channels, including the increasing importance of branding and organic in your content planning. Throughout the episode, Colin offers several real-world examples of how he has leveraged different platforms to mine opportunities for his dealership group. He and Dane also explore what the future may hold for Facebook, as well as take a relatively deep dive into the value of Pinterest.Here's what to expect:Colin's Automotive Origin Story (4:27)Ad Agency Experience (Auto Retail)FreelanceFinancial Sector (Auto Loans)9-Store Dealership GroupRole of Branding within Marketing Efforts (7:00)Facebook Auto Marketing CollectiveDigital CompetitionGroup Message/Marketing"Your Key Community" Branding ExampleRetention / Lifetime Value of CustomerDoes Organic Social Media Still Work? (14:43)HIP: Happy Customers, Informative Posts, Promotion80:20VideoSalespeople on SocialGroup/Store vs. SalespersonEvergreen Advertising Opportunities (21:20)BuybackYour Value PropositionsBuild the PoolWhat's It Worth to You?Porsche Blog AnecdoteWebsite Traffic CaveatAnticipation of Facebook's Evolution to Meet Dealer Needs (30:58)Walled GardensAIAs and MarketplaceSome Fun PontificationAny Concerns About Facebook's Influence Waning? (38:32)Facebook's PropertiesOther Platforms Dealers Should Test (41:43)SnapchatTikTokPinterestExample of Using PinterestHow to Allocate Time and Resources? (48:56)What Gives You Best ROIFinding New Channels/StrategiesExperimarketing Podcast (59:23)
