In this episode of the KPI Cafe, Matt Wilson of Silverback Advertising takes us back into the Wild, Wild West of OTT. He and host Dane Saville cover a full gamut of topics to help dealers be able to ask the right questions of their vendor partners by building a fundamental understanding of this strategy.  So whether you're a novice who wants insights on why you should leverage OTT or have been using it and want more in-depth perspective on optimizing your campaign, there's actionable tidbits for everyone.You'll even learn some brand new vocabulary in the episode, like "inmarketedness." Here's what you can expect: Matt Wilson's Automotive Origins

Defining the Purpose of OTT

TV Programming to Cableless FolksDevices, OTT, CTVDealer Objectives to Help Make Strategic Decisions

Campaign Goal"Legitimate" ContentAudience, not the ProgramPlacementsWild, Wild WestHow OTT Stands Out from TV

Vanity MetricsTargetingTrafficAnecdoteHow Does Audience Building Happen for OTT?

No Consistency Across Platforms"Inmarketedness"Data SourceAdding Layer of Depth to Strategy

GeofencingFixed OpsBreakdown of OTT Ad Types

Buyback, Lease, Brand, QR CodesOptimization in OTT

Silverback ExampleMachine LearningAd Duration RecommendationAbility to Optimize Quickly?

Creative Production BarrierTemplate ApproachQuick UploadHow to Develop Creative from Audience

Biggest Challenges in Dealers Using OTT Correctly

PerceptionBranding AND Low-Funnel, Results-DrivenIs OTT Accessible to Dealer's of All Market Conditions?

Costs/MinimumsBig SpanQuestions Dealers Should Ask OTT Providers Before Doing Business