In this episode of the KPI Cafe, Nelson Automotive Group's Kyle Mountsier offers myriad insights on how to recondition the conversations they're having with customers. Since time immemorial, many people shopping for cars have been forced into negotiating on price because of a lack of transparency, a lack of trust, and a lack of consistency from first point of contact to purchase. Though automotive retail has progressed, the stigma still lingers, and there needs to be a deliberate process in place to help move the conversation away from price and toward inventory and needs. Kyle not only offers actionable tips on how to do this, he also talks about the benefits, one of which demonstrates his genuine care and concern for others.Here's what you can expect:Kyle's Automotive Origin Story

Music MajorPensacola, FloridaSelling CarsNissanNow MazdaDid the Industry Condition Consumers to Ask for Best Price?

Only Industry to Request Price"Fight Harder" and "Fight Well"Fear of Losing CustomersNeed to ReconditionShort-term PainBest Practices to Help Redirect Price-Driven Customers

Right Out of the GateEase of TransactionStop "Let Me Get My Manager"Empower SalespeopleMarketing Tactics to Get Off "Best Price"

Go-to-MarketPsychology of LanguageBenefits of Reconditioning Consumers' Mindset

SentimentEase of SleepCan These Strategies Work with Fixed Ops?

Things in ProcessKyle's Podcast: Contagious Podcast