Show notes
This week's KPI Cafe brings a topic novel to the podcast: advertising liability. Dealers manage a myriad of tasks and responsibilities among all operations, and many of those are a result of regulations and mandates from OEMs, state legislatures, and the federal government. Since dealers are continually investing in their advertising, Tom Kline joins host Dane Saville to dive into the causes of and mitigation solutions to violations that you may have — or might eventually — commit.You'll hear an anecdote that drives the episode forward with valuable insights that can help you avoid litigation and other consequences from the many nuances of what constitutes an advertising violation, including where to find resources on what you need to know — beyond this episode, of course! Here's what to expect:2:55 Tom Kline's Automotive Origin Story3:55 Context for the Episode4:30 Lollipop 1 Story and Lessons LearnedFalse Lease PromotionBlame GameDoes "Starting At" Disclaimer CYA?How Prevalent are These Promotional Violations?Examples Consequences13:30 Most Glaring Disclaimer ViolationsReadabilityComprehension / ClaritySolutions to This IssueOEM is Not a Safeguard17:00 How Common Is Litigation Against Dealers?Traditional and Non-TraditionalCompounding IssuesCFPB20:45 Mitigation Steps with FTCSolve the ProblemWhere to Start23:45 Best Approach to De-Escalate Negative Reviews36 WebsitesA Little SleuthingGenuine HelpfulnessAppropriate Requests27:00 Resources for Compliance Regulations29:05 Other Significant Regulations for DealersCustomers, Employees, AdvertisingFirst Loss is Your Best Loss32:20 General Resolution Options for DealersDocumentationStandard Process35:35 Circling Back to Lollipop 1It's Not Complicated37:55 Information on Better Vantage Point Dispute ResolutionComplianceRisk Mitigation43:40 Let's Play Pittsburghese!
