Show notes
This episodes kicks off the KPI Cafe season, featuring the show's first-ever panel of experts on three stigmas that still affect retail automotive: gender, pressure, and sales. To help discuss the problems — and solutions to — Fleming Ford, Sabrina Erskine, and Laurie Halter join host Dane Saville to offer real-world perspective and actual solutions to help dealers break the chains that may be holding back diversity in their employment, causing issues with recruitment, and overcoming the caricatures companies like Vroom paint them to be.Throughout the content, you'll hear ideas that should challenge and inspire you to elevate how you approach dealership operations. Whether you're a Dealer Principal or have aspirations to run or own a dealership, the insights within will provide genuine benefits for running a modern, inclusive business.Here's what to expect:4:45 Automotive Origin StoriesSabrina ErskineFleming FordLaurie Halter7:00 Context of the Episode7:40 The Gender StigmaBiggest Obstacle to Gender Equitable EmploymentWays to Ensure Comfortability in the DealershipIs the Gender Imbalance Felt at the Dealership Level?Resources Dealers Have to Ensure Diverse EmploymentOther Diversification TacticsEstablishing a Positive Connection with IntervieweesRemoving Bias from Promotion Process25:02 The Pressure StigmaPolicies or Processes to Communicate a Positive CultureThe Changing Retail Automotive LandscapeUnderstanding Individuals30:30 The Sales Process StigmaWays to Combat a Negative Image (Think Vroom)Marketing's Role in That BattleTeaching Fundamentals to SalespeopleOther Tactics to Promote a Positive ImageEmbracing the Evolution of Consumer Shopping BehaviorsThe 5-Hour Process Issue (and a Defense of!)A Discussion of Dealership ProcessesEducating ConsumersHow to Upend the Process53:00 Let's Play Pittsburghese!
