Show notes
This episode of the KPI Cafe brings this batch of episodes to a conclusion. The theme prevalent throughout this season has been the elevation of people and strategies, and this interview with John Resurreccion is sure to help dealers elevate their own video content strategies. Whether you're just dabbling in video as an amateur or have a serious video content strategy built out, there are challenges, insights, and perspectives for all levels of learning. Here's what to expect: 3:29 Context for the EpisodeDoing Great WorkCatch You Sleeping7:01 Automotive Origin Story10:57 "Buy Here" Video Content CreationReplicating OEM and Regional IssueThe People Spotlight14:59 Evergreen-Fresh Video Content BalanceAnchor VideoTransitional Period Play"Look at What We Do Here"18:16 What Does an Anchor Video Accomplish?Physical SpaceThe Assumption ProblemSetting Up Expectation22:17 Creative Video Content for Fixed OperationsMany Stories / Many Characters25:56 Storytelling for New and Used CarsFactors to Consider for UsedCPO, Too!Switch Car Role28:44 Days-on-Lot Cutoff?Hotcakes and Problem Children31:40 What Does It Mean to Contextualize a Brand?Toyota Camry StoryCombining Brand and CommunityYour Tribe37:59 Where to Find Inspiration for Storytelling43:24 What is Content?The MessageJust Do It47:30 What Holds Dealers Back from Breaking Away from Incentive-Driven Marketing?Demonstrable Truths"Satisfy This but Focus on That, Too"52:50 What Vanity Metrics Drive John Crazy?57:19 Concluding Thoughts
