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Send a Text Message to The Kosher Terroir A wrong turn on a long road trip led to a tasting room door, a harvest job, and a life reset. Meet Gideon Marcus, a 23-year-old Oleh who traded the Manhattan Shabbat table for punch-downs, press cycles, and vineyard dust—first at Covenant in California, then across Israel from the Judean Hills to the Negev’s high-contrast desert. We dive into the kind of winemaking you only learn by doing: sorting fruit at dawn, pulling samples of fresh Viognier juic...



