Stephen Bavister is the founder and MD of LexisClick Growth Consultancy. LexisClick help companies with high-value customers with recurring revenue to attract their ideal customers with less risk by becoming their outsourced sales and marketing team on a revenue share basis.In this podcast Steve and Chris discuss, why you need to productise your service if you want to scale your business, why it important to focus your people on high value activities and automate the rest and why he loves customer obsession!Show notes for this interview https://www.lexisclick.com/1TOPICS DISCUSSED5.44 Get your people to focus on high value activities and automate the low value activitiesGUEST LINKS https://www.lexisclick.com/ https://twitter.com/lexisclickhttps://www.linkedin.com/in/stephenbavisterhttps://twitter.com/digitalbavHOST LINKShttps://www.linkedin.com/in/chrishefferhttps://twitter.com/theotherhefhttps://www.lexisclick.com/ LEARN HOW TO ATTRACT MORE OF YOUR IDEAL CUSTOMERS Subscribe on YouTube - https://bit.ly/2Bzb2ZW Sign up to our customer-obsessed Monday email - https://bit.ly/3eXtYjp LinkedIn - https://www.linkedin.com/company/lexisclick-growth-consultancy Facebook: https://www.facebook.com/lexisclickdotcom/ Twitter: https://twitter.com/LexisClick Instagram: https://www.instagram.com/lexisclick/ SHOW DESCRIPTION Marketing and selling high-value retainer services is tough. If you get it right, attracting and retaining your ideal customer is a win-win for you and your ideal customer. This is the show for you if you run a business that sells 4 or 5 figure per month retainer services and have responsibility for some or all the marketing and sales. Learn from your peers • How they understand their ideal customer • How they communicate their value proposition • What they have learnt along the way that they wish they knew • What works and what doesn’t Each episode Chris Heffer interviews a successful business leader whose business serve high-value customers. He asks them about how they attract and retain high-value customers. Learn from your peers how to win new customers and keep them customers happy.