Today we bring you a conversation between Judson Morgan and Adam Heist. Judson is our chief creative officer at Butter and a serial entrepreneur building 8-figure brands in the e-commerce space. Adam Heist comes from a Fortune 300 background and now runs multiple 7-figure e-comm brands as well as a popular ecommerce youtube channel.

In this episode Judson and Adam discuss why brand storytelling and content creation are the two most critical pieces of the puzzle in the next era of Amazon. The conversation wraps up with powerful reasons why story should be your number one priority when building an amazon brand.