Today we bring you a conversation between Judson Morgan and Steven Pope. Judson is our chief creative officer at Butter and a serial entrepreneur building 8-figure brands in the e-commerce space. Steven Pope is a brand owner and the founder of My Amazon Guy, a full service agency growing and scaling over 160 Amazon brands every day. 
In this episode Judson and Steven discuss the importance of discovering the hyper specific details of your target customer and how you can increase sales by marketing to them. They also talk through how market research and A/B testing removes opinion from the conversation and gives you objective insight into what pieces of content convert better.

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The Hero Shot is a new podcast brought to you by Butter, a creative agency based in LA. Host, Judson Morgan - Chief Creative Officer at Butter and CEO of an 8 figure eCom brand - specializes in brand storytelling through content on Amazon, Shopify, and beyond. Each episode, Judson sits down with gurus in the space to uncover the best strategies to tell the story of your brand that drives results. After spending 15 years making films in Hollywood and scaling his own brands Judson brings a unique perspective to the conversation. Join us and stay on the cutting edge.