<p>In this episode we bring you a conversation between Judson Morgan and Liran Hirschkorn. Judson is our chief creative officer at Butter and a serial entrepreneur building 8-figure brands in the e-commerce space, and Liran is CEO of Incrementum Digital, and widely followed as a thought leader and speaker on marketing and selling on Amazon. Today Judson and Liran discuss the importance of brand storytelling in the current Amazon space and how A/B testing can increase conversion on your listings.</p>

Secrets from a 9-figure brand owner on Amazon Success | Interview with Adam Heist

The Hero Shot is a new podcast brought to you by Butter, a creative agency based in LA. Host, Judson Morgan - Chief Creative Officer at Butter and CEO of an 8 figure eCom brand - specializes in brand storytelling through content on Amazon, Shopify, and beyond. Each episode, Judson sits down with gurus in the space to uncover the best strategies to tell the story of your brand that drives results. After spending 15 years making films in Hollywood and scaling his own brands Judson brings a unique perspective to the conversation. Join us and stay on the cutting edge.