The GaryVee Audio Experience
The GaryVee Audio Experience
Gary Vaynerchuk
The Most Underrated Social Media Platform You Need to Start Posting On
30 minutes Posted Sep 11, 2026 at 12:00 pm.
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Show notes

In this episode of the GaryVee Audio Experience, I sit down with Snap in New York for a talk with a room full of performance marketers and agency folks. I talk about why social media is dead and this is the era of interest media, and why our industry is shockingly broken between performance and brand. I get into why Snap Spotlight is the biggest underpriced attention nobody's talking about, and why the QVC-ification of every social network aka live shopping is the biggest trend of the next decade.


You'll learn about:• The Death Of Social Media and Rise Of Interest Media• Organic Views is an Important Metric• Snap Spotlight is Underpriced Attention• Live Shopping For The Next Decade