In this episode of The GaryVee Audio Experience, I sit down with Rashawn Dhanraj of Adobe Brand Studio and Grace Kao of Snap at Cannes for a panel on AI and creativity. I unload on why the industry is doing AI wrong — bringing subjective audacity and insecurity to the tools instead of curiosity and awarding itself for work that doesn't move the business. I get into why strategists have the biggest upside with AI, why the algorithm is just consumer attention, and why media and creative should never have been separated.

You'll learn about:

• AI as a Thinking Partner (Not a Magic Button)

• Why Strategists Have the Biggest Upside

• Why Media and Creative Have to Be Reunited

• Mastering AI Is Like "Mastering the Internet" in 1999