In this episode of the GaryVee Audio Experience, I talk about the massive shift from social media to interest media and why your brand needs to be obsessed with the end consumer. I encourage you to look past the "dirty data" and fake reports that are stalling our industry and start using common sense to see where attention is actually going. I also discuss the "Barbell Syndrome" - the simultaneous rise of extreme AI digitalization and the return to analog, real-life activations.

 You’ll learn about:

• The shift from SEO to AEO (Answer Engine Optimization)
• Why I’m betting big on Live Shopping and apps like Whatnot
• The transition from Social Media to Interest Media
• How to use organic social content as a free testing ground for your products
• Why "Convenience is King" will always drive consumer behavior