| What quantity means in the creative space 8:00 | Creating content that’s contextual to your audience 9:30 | Finding the whitespace 12:00 | Understanding psychology of end user 14:45 | What really drives your business 18:00 | The Framework 20:20 | Q&A Starts 22:30 | Examples of how Vayner grows business 24:20 | Finding creative that gets people excited 28:40 | What skillsets are necessary in the ad world 32:00 | Leadership 35:15 | Accountability for CEOs 37:15 | This industry lacks enormous heart