Show notes
Where is the virtual assistant industry trending right now, and what are the most popular niches to pursue? Today I’m joined by Tawnya Sutherland, a thought leader and pioneer in the VA industry. She shares valuable insights and practical tips to help you build a VA business from scratch and find your first clients. With remote work becoming more of a norm, now is the perfect time to begin a fulfilling career in this thriving industry! Podcast Outline: [0:48] Introduction to Tawnya Sutherland and how the VA industry has grown in the last 20 years [3:45] How Tawnya broke into the VA field and positioned herself as a thought leader in this space [5:02] “The Epidemic of Loneliness” - how our culture is more lonely than ever before and how it’s led communities like VA Networking to thrive [6:32] Where Tawnya sees the VA industry trending now and how working remotely is becoming more of a norm [9:27] The most popular VA niches right now - how many types of online marketing are now in demand because of COVID [12:07] Being a generalist vs being a specialist - how there’s still a demand for generalists who provide virtual administration and online business management How to Start a VA Business from Scratch [15:27] #1 Do some research - how to make sure virtual assistance is something you want to do. [15:42] #2 Write down the services you could do - how to create a list to find a target market. [16:11] #3 Develop your business structure and marketing plan - the importance of a website and a list. [17:14] Where VAs are finding their first clients right now - some good ways and good places to go [22:29] Final words of wisdom from Tawnya - the importance of finding community [23:49] How to get to know Tawnya and what she’s doing to help VAs get started and retain clients Resources and tools discussed in this episode: Virtual Assistant Career VAinsiders VAvirtuosos Summit Facebook groups LinkedIn groups Facebook Ads Google Ads Indeed Upwork Zoom



