Show notes
Today I’m joined by Lindsay Marsh, a prolific course creator, who has transformed her freelance business into an online education empire. Online education is experiencing massive exponential growth and providing exciting opportunities to set up a new income stream. Lindsay shares her story and outlines the steps that can help you get started as a course creator in 2020! Guest Biography: I have had many self-made titles over the years: Brand Manager, Digital Architect, Interactive Designer, Graphic Designer, Web Developer and Social Media Expert, to name a few. My name is Lindsay Marsh, and I have been creating brand experiences for my clients for over 15 years. As a freelance graphic designer, I have worked on a wide variety of projects both in the digital and print space. I have had the wonderful opportunity of taking classes at some of the top design schools in the world: Parsons at The New School, The Pratt Institute and NYU. I have had the pleasure of teaching over 200,000+ students globally online. I have provided private tutoring in the area of design and marketing for over 8 years. I am also now a Canva Certified Creative. The thing I enjoy most of all about being a teacher is seeing my students flourish and be able to start careers that are passionate and rewarding. Podcast Outline: [0:40] Introduction to the topic of online course creation and our guest, Lindsay Marsh [1:46] How Lindsay got started as a freelancer and the lifestyle she’s created working from home - the importance of referrals and how her experience changed how she crafts her courses [6:20] How learning has changed and the importance of constantly developing yourself [7:15] How Lindsay shifted from being a freelancer to an online course creator [10:46] Which platforms Lindsay used to launch her teaching business - how each platform worked differently and ultimately tripled her course revenue. [11:58] How your expertise can be packaged into courses even if you weren’t originally a teacher or course creator [12:43] What kind of trend Lindsay sees in the growth of e-learning as we move beyond the COVID-19 pandemic - the elements that will be considered valuable by clients and how this will impact traditional education [15:06] Why starting as a freelancer provides a good training ground to becoming a course creator Steps for Getting Started as a Course Creator in 2020 [17:27] #1 Figure out what you’re going to teach - your top talents, skills sets, passions and target audience. [18:03] #2 Do some research on course platforms where you can watch preview videos - how to study them as a way of planning your courses. [18:27] #3 Start basic - what types of small courses to start with and how to progress to something bigger. [19:22] #4 Content creation is king - the importance of producing a lot of it and being consistent. [21:17] #5 Be a student of learning - how to create courses with the most impact for students. [23:27] #6 Don’t be too hard on yourself - how perfectionism can prevent you from launching your course. [24:57] How the Online Course Creation and Management Program at Freelance University can help you start your first course from scratch [25:25] How to find out more about what Lindsay is doing Resources and tools discussed in this episode: Where to find out more about Lindsay Marsh: Lindsay Marsh Graphic Design Courses website: https://lindsaymarsh.myportfolio.com/ Instagram https://www.instagram.com/lindsaymarshdesign/?hl=en YouTube https://www.youtube.com/channel/UCMwmA5Dg4JDJdNQ5PmK2Lug Facebook Page https://www.facebook.com/LindsayMarshDesign/ Behance https://www.behance.net/LindsayMarsh LinkedIn https://www.linkedin.com/in/lindsaymarshdesign Udemy https://www.udemy.com/user/lindsay-marsh/ Skillshare https://www.skillshare.com/user/marshdesign?username=9342144 Photoshop https://www.adobe.com/ca/products/photoshop.html Adobe Illustrator https://www.adobe.com/ca/products/illustrator.html Adobe InDesign https://www.adobe.com/ca/products/indesign.html Netflix https://www.netflix.com/ Amazon Prime https://www.primevideo.com/
