] Introduction to Hugo Finkelstein [1:30] How Hugo got started as a freelancer and why he’s passionate about serving the freelance community [3:42] In light of the global pandemic, why this is an ideal time to become a freelancer Hugo and Craig share examples of how businesses need help from freelancers and how the interest in remote work is growing. [6:35] How the freelancer’s entrepreneurial mindset differs from that of an employee - Craig and Hugo explain how the freelance mindset provides freedom and benefits companies. [8:43] Why freelancers struggle with attracting and approaching clients - Hugo and Craig describes the skills freelancers need to attract clients and approach them in the right way.   The Dos and Don’ts of Approaching Potential Clients [12:30] #1 Warm intro or referral - how this is the best option for attracting clients. [13:22] #2 Cold emailing and cold messaging - the dos and don’ts of using this method. Hugo explains how to craft messages differently to gain a better response from potential clients. [14:22] #3 Building your own profile and brand - how this phase precedes the other approaches. Hugo describes the elements you need so you can give a concrete impression to potential clients. [14:54] How new freelancers can approach clients if they lack experience [17:22] How to effectively approach potential clients on LinkedIn - Hugo explains the two ways that have worked for him. [19:59] How new freelancers should read about PR strategies and approaching journalists - Hugo explains how these strategies can help pique people’s interests. [20:45] How one of the keys to attracting clients is to be visible - Craig explains how this can build a network for you. [21:19] How to provide value by presenting yourself as an expert in your field - Hugo and Craig talk about the importance of creating content and give advice on how to choose your content medium. [23:25] Final thoughts for freelancers who are struggling with the process of approaching and attracting clients - Hugo and Craig share some important tips that can help. [25:25] What Hugo does at Rise and how freelancers can get connected with him Resources and tools discussed in this episode: Rise https://www.riseworks.io/  Twitter https://twitter.com/  Square https://squareup.com/  Shopify https://www.shopify.ca/  The Winning Discovery Call Workshop https://my.freelanceu.com/courses/the-winning-discovery-call  LinkedIn https://ca.linkedin.com/  Medium https://medium.com/  YouTube https://www.youtube.com/  Facebook Live https://www.facebook.com/facebookmedia/solutions/facebook-live  Instagram Live https://www.instagram.com/