Iain Broome is a content designer and plain English expert. He talks to Rob Mills about a project where writing accurate and helpful content in clear language, and testing the content, was necessary to build trust with the audience. Iain shares clear language principles, outlines the process for content creation and testing prototypes during the project and offers examples and advice for using considerate language when writing about difficult situations and scenarios.

Jane McFadyen has co-created a cross government collaboration to raise awareness of dyscalculia. In this conversation, Jane explains what dyscalculia is and how it affects people’s lives. Jane shares facts and figures about dyscalculia and low numeracy. There’s also plenty of practical advice and examples for why services and organisations should present numbers clearly and tips for improving how numbers can be presented more inclusively.

Christine Cawthorne is an experienced content strategist, mentor and trainer. She has trained thousands of people at GOV.UK and talks about training people to write for a UN Agency’s new intranet. Christine shares her approach of doing a training needs analysis, tailoring training to suit varying levels of experience, delivering training and measuring the impact and outcomes of training. This episode has plenty of real life examples and practical advice.

Designing content for people affected by the cost of living crisis in the UK isn’t easy. There are lots of individual and different user needs and considerations. Citizens Advice took a collaborative and user-focused approach to their content to help people with their cost of living challenges. Emily Ray, senior content designer, and Mia Harris, a user researcher from Citizens Advice, share their process for creating content that needs to help such a broad audience, plus how they prioritise content, test content with users and work iteratively across the organisation.

Helen Lawson is a lead content designer for Co-op Funeralcare and an expert in writing clear content about death and bereavement. Helen talks about the four principles for how they write at Co-op Funeralcare, plus thoughts on using euphemisms, active listening, onboarding and aligning a team around shared values, and doing research and testing content with people experiencing grief.

Lauren Tormey uses her vast editorial, CMS and UX skills to support the creation and maintenance of more effective, human-centred content. Leading a team of content designers, Lauren shares her experiences on the Fourth Wall Content Podcast of collaborating with subject experts, engaging stakeholders in new ways of working, and all while ensuring visa application content for students is accessible, inclusive and usable.