Designing content for people affected by the cost of living crisis in the UK isn’t easy. There are lots of individual and different user needs and considerations. Citizens Advice took a collaborative and user-focused approach to their content to help people with their cost of living challenges. Emily Ray, senior content designer, and Mia Harris, a user researcher from Citizens Advice, share their process for creating content that needs to help such a broad audience, plus how they prioritise content, test content with users and work iteratively across the organisation.