B2B commerce complexity isn’t just technical. It’s organisational, behavioural and cultural. On this week’s episode of The FODcast, James sits down with Tom Williams, Head of Commerce at UNRVLD to unpack why B2B transformations stall…and what actually gets them moving. We cover a whole host of topics including: Complex pricing + org structures: different users, permissions and hierarchies; and why it needs uncovering earlyLegacy order channels (email, punchout, OCR and more): you often can’t ...