“People sleepwalk without intent.” That’s how Jim Tattersall, Founder & CTO at Rotate°, describes one of the most common causes of failed commerce transformations. In the latest episode of The FODcast, Jim and Andy Jackson (Rotate’s Chief Creative Officer) unpack why brands often reach for tools, platforms and architectures before they’ve properly defined the problem they’re trying to solve. They discuss: How hype cycles push teams into reactive decisionsWhy over-reliance on third-party t...