Confused about what’s actually working in digital commerce right now? You’re not alone. Between US conversion chaos, rising costs, and AI hype, it’s hard to tell what moves the needle and what’s just noise. On this week’s episode of The FODcast, host Tim Roedel sits down with Jamie Vaughan, ex MD at Signifly, to cut through the chatter and get practical about what to fix first. Here’s what we cover: The “Donald effect” impacting US growth - and how to rebuild confidence th...