The FODcast
The FODcast
Tim Roedel and James Hodges
From Buzzwords To Bottom Line: Unified Commerce, AI, And The Real Costs Of Replatforming with Kim Samuelsen and Max Rolon
1 hour 5 minutes Posted Nov 13, 2025 at 7:00 am.
Busting The Headless Equals Enterprise Myth
EMEA Complexity And Cross‑Border Reality
Payments Choices And Shopify Payments
Shopify 2.0 ROI And AI Add‑Ons
Case Studies: Mid‑Market And Enterprise Wins
Mid‑Market Priorities: Cost And TCO
Features Reducing Need For Headless
When Shopify Is And Isn’t A Fit
TCO Calculators And Team Design
Logistics, Lockers, And Local Pickup
What CODE Adds To Domain
Final Q4 Actions And Sign‑Off
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Show notes
We’ve got an extra special episode of The FODcast dropping this week - not only do we have both Tim Roedel AND James Hodges side by side in the interviewer’s seat once again, but we’re also joined by two guests from global commerce agency Domaine, Kim Samuelsen and Max Rolon. In this four-way chat, we discuss how Shopify’s native capabilities now handle serious complexity across EMEA without the overhead of composable stacks - and what that means for brands weighing platform choice, exp...