The FODcast
The FODcast
Tim Roedel and James Hodges
Nerds Who Talk: The Tech Behind Big Brand Migrations with Bob Rockland
37 minutes Posted Oct 29, 2025 at 8:00 am.
Meet Bob and Code’s Shopify Pivot
Why Go All‑In on Shopify
Hidden Costs After Replatforming
From Record Store Roots to Scale
Scaling to 10M+ GMV Brands
Solution Engineers Over Themes
Data, Backends, and Dry Runs
TCO Models That Track Reality
What CFOs Miss in TCO
Where Savings Show Up Post‑Switch
When Salesforce Might Fit
Shopify’s Enterprise Limits and B2B
Cutting TCO: Three Levers
AI Hype vs Real Utility
Payments: The Underrated Cost
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Show notes
What makes a 20-year veteran development team bet everything on Shopify? According to Bob Rockland, Co-Founder of Code (now part of Domaine), the answer lies in both economics and technology. In the latest episode of The FODcast, Bob takes us inside Code’s journey to becoming the world’s largest dedicated Shopify partner - and why no client they’ve migrated in the last seven years has ever gone back. We cover: The Total Cost of Ownership (TCO) myths CFOs often miss – and why Salesforce can be...